Drum Up Business
Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines.
Take a look around your
community and make a
list of truly superior small
businesses—ones you trust so thoroughly
you would recommend them to your
friends, your boss and even your in-laws.
Whether your mind turns to restaurants,
plumbers, plant nurseries or veterinarians,
chances are good your list is fairly short.
Now think about all the ads for local.
Consider the word shit. Simply being asked to do this may have shocked you. Even if it
did not, most speakers of British English would agree that this is a word to be used with
caution. Because of prevailing attitudes amongst speakers of the English language, using
the word may lead any hearer to make a number of inferences about you. They may infer
something about your emotional state, your social class or your religious beliefs, for
example. They may even infer something about your educational achievements. All of
these inferences flow from a fairly innocuous four-letter word....
In all fields of inquiry, whether financial, scientific, or any other, there is danger of not seeing the
woods for the trees. Nowhere is this danger greater than in the analysis of assets and liabilities as
well as in cash management, in a leveraged financial environment with derivative instruments that
change from assets to liabilities, and vice versa, depending on their fair market value.
Love of study, and lack of fixed opinions—a mind free from
prejudice, a heart devoid of hate, zeal for the propagation
of truth—ardent sympathies, disinterestedness, devotion,
candor—enthusiasm for all that is good and fair, simple and great,
honest and religious—such are the precious attributes of youth. It
is for this reason that I dedicate my work to you. And the seed
must have in it no kernel of life if it fail to take root in a soil so
Furthermore, Americans have gotten more sophisticated about food and have learned
their fair share about wine. These days, wine tastings take place at the local liquor store,
and comprehensive classes can be had at community colleges and universities,
democratizing a formerly elite subject (Malone, 2003). In the past, diners were at the
mercy of the sommelier, now they read books like “Wine for Dummies” and make
authoritative choices on their own.
In the following pages it has been my endeavor to present, first, the results of a careful and impartial
investigation into the present and prospective status of the monopolies in every industry; and, second, to
discuss in all fairness the questions in regard to these monopolies--their cause, growth, future prospects, evils,
and remedies--which every thinking man is to-day asking.
Inside The Minds
Finally, you must be optimistic and, at the same time, honest and realistic. Your relationship with clients, as with colleagues and employees, is built on trust. Be fair. Be upfront and totally truthful about what can be delivered. All of this leads to long-term client and employee loyalty – in my opinion the true measure of success in any business.
I think this approach of all business is a fine way to take advantage of all that Facebook
offers to those who choose to use this platform.
My personal profile is open and public and I welcome friend requests from people who
see this as a business page. I don’t reach out to family members and don’t have friend
requests sitting in my daughters’ inboxes. I business-stream content into my personal page,
including my Twitter, FriendFeed, and blog posts. These streams create a fair amount of
interaction with friends, which I try to participate in.
I use the fan page to create...
All other aspects of Marketing and Innovation remain fairly steady, but businesses continue to
have difficulty promoting their businesses effectively to increase sales.
Success in the Workforce area slipped this wave, as small businesses feel less successful in
training and developing employees (only 58 percent are highly successful compared to 65
percent a year ago). They do moderately well in maximizing employee productivity and
Customer Service is an area where small businesses continue to shine.