Xem 1-20 trên 92 kết quả Art marketing
  • Chapter 1. Marketing’s Role in the Global Economy. When You Finish This Chapter, You Should: 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macro-marketing systems develop.

    pdf39p leslie88 18-09-2010 151 66   Download

  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

    pdf225p truongan 18-11-2009 377 266   Download

  • If you’re a subscriber to my $10,000 Marketing Tip of the Day, you know I keep my advice short and to the point. If you’re not a subscriber, become one now ... it’s FREE when you visit: www.markusallen.com This book is a tiny collection lifted from my massive $10,000 Marketing Tip of the Day arsenal. I hand picked the best and have categorized each tip for easy reference.

    pdf139p truongan 18-11-2009 203 128   Download

  • Praise for The Art of SEO: Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have handson experience.

    pdf604p duyanhphamkiller 24-09-2010 461 122   Download

  • Public relations practice is the art of social science in analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization and public interest.

    pdf81p socolanong 19-04-2012 149 78   Download

  • Marketing focuses on attracting customers, getting them to buy, and making sure they’re happy enough with their purchases that they come back for more. What could be more important? Marketing is part science, part art, and it can be challenging to bottle up both parts into a winning campaign.

    pdf387p thucle_7291 17-04-2013 66 31   Download

  • The purpose of this book is to consciously deal with the fact that, most essentially, the field of competitive intelligence embraces techniques of analysis that rely upon intuition, subjective analysis, and qualitative (as juxtaposed to scientific or quantitative) data. The fact that competitive intelligence often relies upon scientific techniques and state-of-the-art technology, however, has tended to cloud this crucial issue.

    pdf262p conrepcon 13-04-2012 53 23   Download

  • Because executive coaching has grown rapidly in recent years, many human resource professionals and their clients need information to help them know when and how to use coaching for their organizations. Most of the books on the market are “how-to” books, with very little material to assist HR people in becoming savvy consumers of coaching services. The topics and materials in this book can serve as a practical guide to learn more about what coaching is and how to best use it in the organization....

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  • CHAPTER 3 GATHERING INFORMATION AND SCANNING THE ENVIRONMENT. Developing and i m p l e m e n t i n g marketing plans involves a number o f decisions. Making those decisions is b o t h an art and a science. To provide insight into and inspiration f o r m a r k e t i n g decision making, companies must possess comprehensive

    pdf30p leslienguyen 23-11-2010 52 18   Download

  • No one ever said that mastering the art of presentation was easy. That’s true. Others have said good presenters are natural presenters. That’s not true. A simple aim for this short guide to mastering the art of presentation is to prove this point. Everyone can present with flair, style and success. Everyone can be effective. Yes, it requires an understanding of good presenting practice and some adherence to guidelines…although these are not rigid rules. Good presenting will come more naturally to you with time and experience.

    pdf0p sofia11 08-05-2012 120 17   Download

  • The purpose of this state of the art review is to assess what is currently assumed and believed about the relationship of skills development to poverty reduction, and to place that in historical perspective. There will be a particular attempt, where possible, to examine what is known about skills in rural areas. This task is made more complex by the fact that both ‘skills development’ and ‘poverty reduction’ are neologisms; they have not been in common parlance for much more than a decade.

    pdf67p conrepcon 13-04-2012 40 10   Download

  • Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights.

    pdf574p konbetocroi 03-01-2013 44 8   Download

  • As the team leader for the second most popular iPhone game app in the App Store, Dane Baker knows what it takes to be the apple of the App Store?s eye. With this invaluable book, he offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular?and profitable?application.

    pdf308p stingdau_123 18-01-2013 32 6   Download

  • A synthesis of the material presented at the convening and the points made during discussion have led to the development of the recommendations for change listed above. Researchers should simultaneously pursue agendas that both inform potential intervention strategies and examine the link between food marketing and obesity. Advocates can examine current policies including the FCC and FTC regulatory environments in order to pursue policy options and advertising regulations for television and digital media. The public’s commitment is needed to accomplish these goals.

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  • Tham khảo sách 'inside the minds the art of advertising 2011', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues.

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  • If you want to learn how to be a super-trader, then closely examine the concepts in this book. It is based on a proactive trading program that has helped my firm, SAC Capital Management, LLC, grow from a $20- million hedge fund to one handling over $500 million annually after only five years. I have been trading the stock market for twenty years. Originally, I made my trading decisions by watching the ebbs and flows of the ticker tape. I knew very little of the fundamentals of the companies I was trad- ing and based my decisions on the tape action. Later, as I refined my art, I began...

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  • Woodcraft may be defined as the art of finding one’s way in the wilderness and getting along well by utilizing Nature’s store- house. . . . As for book learning in such an art, it is useful only to those who do not expect too much of it. No book can teach a man how to swing an axe or follow a faint trail. . . . Yet a good book is the best stepping-stone for a beginner. . . . It gives a clear idea of ...

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  • The focus in this book is on the study of market risk from a quantitative point of view. The emphasis is on presenting commonly used state-of-the-art quantitative techniques used in finance for the management of market risk and demonstrate their use employing the principal two mathematical programming languages, R and Matlab. All the code in the book can be downloaded from the book’s website at www.financialrisk forecasting.com

    pdf298p baobinh1311 25-09-2012 58 33   Download

  • Aproject of this scope can only be realized through the outstanding contributions of a great team of people. Accordingly, the editors wish to acknowledge the spirit, creative talent, drive, and contributions of many. First, we’d like to thank our 50 coaches for so generously contributing their time and best thinking in an honest and open dialogue. In particular, Jim Kouzes was instrumental in the development of our ideas and our knowledge of top coaches, and generous with his perspectives and critique....

    pdf305p conrepcon 12-04-2012 50 32   Download

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