Asian brands

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  • Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

    pdf273p real_spamer9x 23-05-2011 375 250   Download

  • The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

    pdf157p transang3 29-09-2012 52 28   Download

  • Traditional Asian medicine has been in existence for more than 5000 years. It relies on using animal and plant substances, which form the basis of raw ingredients for prescription medicine and manufactured patent medicines. The raw ingredients may be used directly after some preparation (grinding, washing, boiling, drying etc.) or may be made into factory-processed forms such as plasters, pills or tablets and packaged in mass quantities for national or worldwide distribution.

    pdf37p quaivatdo 17-11-2012 22 0   Download

  • East Asia is fast becoming the world’s largest brand-name luxury goods market. This study develops the concept of face and face consumption to explain why Asian consumers possess strong appetites for luxury products despite their relatively low income. This paper distinguishes the concept of face from a closely related construct.

    pdf21p sangkhin 19-01-2010 109 25   Download

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