Xem 1-20 trên 629 kết quả Attitudes
  • Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.

    pdf7p toan184 11-01-2011 118 15   Download

  • The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Areas for further research are discussed.

    pdf10p votinhdon91 11-09-2014 92 7   Download

  • Public opinion and attitude is often the yardstick against which interventions are made. This collection synthesises and analyses the results and findings of some key policy areas investigated and will provide all stakeholders in South Africa with a set of factual information and derivative analytic insights. Such a representation informs choices and decisions to be made, policy dimensions to be investigated further and research to be commissioned in areas where voids are conspicuous.

    pdf0p quatet 10-01-2013 31 2   Download

  • In order to provide the Electoral Task Team (ETT) with the most useful information on public attitudes, this survey of public opinion focuses first on measuring public views of the system they have in front of them, and second, on assessing what they want out of a voting system in general.

    pdf0p quatet 14-01-2013 14 2   Download

  • People are not neutral observers of the world. They evaluate what they encounter and form attitudes – the positive and negative evaluations of people, objects, events, and ideas.

    ppt23p uocvong09 19-10-2015 9 2   Download

  • Tham khảo sách 'south african social attitudes - the 2nd report', khoa học xã hội, lịch sử văn hoá phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf383p quatet 08-01-2013 25 1   Download

  • This paper presents findings from a module in the HSRC’s 2006 South African Social Attitudes Survey that was designed by the Centre for the Analysis of South African Social Policy at the University of Oxford. Respondents were asked for their views on issues relating to the importance of work and the relationship between social grants and employment.

    pdf0p quatet 10-01-2013 28 1   Download

  • We describe an unsupervised approach to the problem of automatically detecting subgroups of people holding similar opinions in a discussion thread. An intuitive way of identifying this is to detect the attitudes of discussants towards each other or named entities or topics mentioned in the discussion. Sentiment tags play an important role in this detection, but we also note another dimension to the detection of people’s attitudes in a discussion: if two persons share the same opinion, they tend to use similar language content. ...

    pdf5p nghetay_1 07-04-2013 19 1   Download

  • This paper explores the environmental awareness of Vietnamese consumers, their understanding of eco- products and attitude towards green purchasing through a questionnaire survey in three big cities of Vietnam - Hanoi, Ho Chi Minh City and Da Nang.

    pdf13p thithi300610 09-03-2018 0 0   Download

  • Risk management is recognized as an essential contributor to business and project success, since it focuses on addressing uncertainties in a proactive manner in order to minimize threats, maximize opportunities and optimize achievement of objectives. There is wide convergence and international consensus on the necessary elements for a risk management process, and this is supported by a growing range of capable tools and techniques, an accepted body of knowledge, an academic and research base, and wide experience of practical implementation across many industries....

    pdf191p beaver123 21-07-2013 44 19   Download

  • Consumer financing have become increasingly important in the private sector of Pakistan for the last two decades. With the new reforms in the banking sector, the marketing of financial products has become very competitive, creating a needfor strategizing the marketing efforts. This study investigates the shift of Pakistani consumers towards the use of plastic money, with emphasis on credit cards. A survey of consumers holding (at least) one or no credit card were used for data collection.

    pdf12p toan184 11-01-2011 136 12   Download

  • The subject of safeguarding the rights of minority shareholders has not received much attention until now. After experiencing more and more cases of wrongdoing throughout my business career, I have decided to explore thoroughly the subject and devote several years to study the matter in a theoretical and empirical research.

    pdf278p bimap_5 29-12-2012 37 12   Download

  • This study investigated young female consumers' beauty product shopping behavioural patterns, their perceived importance of product attributes, and their attitude towards and purchase of natural beauty products. This study also examines whether consumers' product attitudes and shopping behaviours are influenced by their health and environmental consciousness. Data were collected from a convenience sample of 210 female college students enrolled at a south-eastern university in the US.

    pdf12p toan184 11-01-2011 111 7   Download

  • This booklet is designed to be a pocket reference when you forget what you are supposed to do concerning others and yourself. It would benefit you to read through it every morning over breakfast or at night before retiring. In this manner, your positive attitude will become part of you throughout your entire day.

    pdf24p nhatkyvodanh 10-08-2012 28 7   Download

  • Chapter 1 attitudes, chapter 2 money, chapter 3 health, chapter 4 education,... is the main content of the lecture "Communication 2". Invite you to consult the lecture content to grasp the details.

    ppt63p tanhiep0408 15-10-2015 15 7   Download

  •  The attitude to alcohol in Britain is ambivalent. On the one hand, it is accepted and welcomed as an integral part of  British cultural. The local pubs plays an important role in almost every neighbourhood and pubs, it should be note, are  predominantly for the drinking of beer and spirits. The near pub is commonly referred to as" the local" and people who go there often are known as "regulars". The action in both the country's most popular  television soaps revolves around a pub.

    doc3p anhtuanhungnguyen 26-06-2015 37 6   Download

  • (BQ) Part 1 book "Marketing research" has contents: Marketing research in practice, the marketing research process, research design and implementation, marketing research on the internet, information from respondents - issues in data collection, attitude measurement,...and other contents.

    pdf372p bautroibinhyen27 11-05-2017 45 6   Download

  • This study aims to investigate customer attitudes towards marketing activities in the smartphone market in Vietnam. In order to reach this aim, the index of consumer sentiment towards marketing, which is based on the marketing mix paradigm (4Ps), is adopted.

    pdf11p hieutinhcotu 19-06-2017 8 5   Download

  • Tuyển tập các báo cáo nghiên cứu về y học được đăng trên tạp chí y học General Psychiatry cung cấp cho các bạn kiến thức về ngành y đề tài: Parental attitudes and opinions on the use of psychotropic medication in mental disorders of childhood...

    pdf7p thulanh11 10-10-2011 24 4   Download

  • 1Department of Health Care Policy, Harvard Medical School, Boston, MA, USA, 2Thomson Reuters, Cambridge, MA, USA, 3College of Public Health, University of Oklahoma, Oklahoma City, OK, USA, 4College of Medicine, University of Oklahoma, Oklahoma City, OK, USA, 5National Committee for Quality Assurance, Washington, DC, USA and 6Revolution Health, Washington, DC, USA Email: Rachel Mosher Henke* -; Ann F Chou -; Johann C Chanin -; Amanda B Zides -; Sarah Hudson Scholle - * Corresponding author...

    pdf10p toshiba23 11-12-2011 44 4   Download


Đồng bộ tài khoản