Bank marketing

Xem 1-20 trên 757 kết quả Bank marketing
  • Tiểu luận Quản trị marketing: Xây dựng kế hoạch marketing cho dịch vụ internet banking của ngân hàng ACB trình bày tổng quan về thị trường, xu hướng thị trường của dịch vụ Internet banking, tốc độ phát triển internet banking trên thị trường Việt Nam, các dịch vụ hiện có của ACB Online, kế hoạch về thời gian và chi phí marketing.

    pdf14p big_12 09-06-2014 241 116   Download

  • Thuyết trình: An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction nhằm mục đích sự hài lòng của khách hàng, tổng thể chất lượng dịch vụ internet banking, chất lượng sản phẩm dịch vụ ngân hàng.

    ppt26p slow_12 26-06-2014 40 7   Download

  • This paper discusses the effects of bank competition on bank loan and deposit rate levels as well as on their responses to changes in market rates and, hence, on the monetary policy transmission mechanism. Given the prominent role of the banking sector in the euro area’s financial system, it is of significant importance for the ECB to monitor the degree of competitive behaviour in the euro area banking market. A more competitive banking market is expected to drive down bank loan rates, adding to the welfare of households and enterprises.

    pdf25p taisaocothedung 09-01-2013 32 4   Download

  • This lecture presents five core principles of money and banking: Time has value, risk requires compensation, information is the basis for decisions, markets set prices and allocate resources, stability improves welfare. Inviting you refer for more details.

    pdf25p tangtuy20 28-07-2016 9 2   Download

  • Chapter 12 - Depository financial institutions. In this chapter you will learn to evaluate the traditional uses and sources of bank funds, understand bank profitability and the risks inherent in banking, describe the recent consolidation in the banking industry and the expansion of banks into nontraditional banking markets, put international banking into perspective, understand and analyze the subprime mortgage crisis.

    pdf17p nomoney9 04-04-2017 3 1   Download

  • Part II of this book focuses on financial markets, markets in which funds are trans- ferred from people who have an excess of available funds to people who have a short- age. Financial markets such as bond and stock markets are crucial to promoting greater economic efficiency by channeling funds from people who do not have a pro- ductive use for them to those who do. Indeed, well-functioning financial markets are a key factor in producing high economic growth, and poorly performing financial markets are one reason that many countries in the world remain desperately poor.

    pdf850p batrinh 16-07-2009 1808 901   Download

  • Philip Kotler (PK) is the author of more than 100 books and articles specializing in marketing, is the leading expert of Kotler Marketing Group in the field of marketing strategy (customers regularly use the services of Philip Kotler as IBM, Apple, General Electric, AT & T, Honeywell, Bank in America, Merck). He is also professor of the prestigious universities such as Johnson & son or Kellogg Marketing Institute. In 2002, Kotler was voted as one of 50 experts "stunned" in the field of Marketing (The Top Business Guru)....

    pdf207p lyphungco 14-10-2010 1056 484   Download

  • Philip Kotler (P.K) là tác giả của hơn 100 cuốn sách và bài báo chuyên về marketing, là chuyên gia hàng đầu của Kotler Marketing Group trong lĩnh vực hoạch định chiến lược marketing (các khách hàng thường xuyên sử dụng dịch vụ của Philip Kotler là IBM, Apple, General Electric, AT&T, Honeywell, Bank of America, Merck). Ông cũng là giáo sư của nhiều trường đại học danh tiếng như Johnson & son hay Viện Marketing Kellogg.

    pdf10p banhang_pro 23-12-2009 505 264   Download

  • Internet banking (IB) đang trở thành một xu hướng chính trong thị trường tài chính ngày nay. Ở Việt Nam dịch vụ IB còn mới mẻ và chưa nhận được sự quan tâm của khách hàng. Mục đích của nghiên cứu là xác định các nhân tố ảnh hưởng đến ý định sử dụng IB tại Việt Nam.

    pdf5p leslienguyen 25-11-2010 532 252   Download

  • Abnormal returns:Part of the return that is not due to systematic influences (market wide influences). In other words, abnormal returns are above those predicted by the market movement alone. Related: excess returns. Absolute priority :Rule in bankruptcy proceedings whereby senior creditors are required to be paid in full beforejunior creditors receive any payment.

    pdf155p tuan2202 30-09-2011 337 218   Download

  • On April 6, 1998, the creation of Citigroup through the combination of Citicorp and Travelers Inc. was announced to the general applause of analysts and financial pundits. The “merger of equals” created the world’s largest financial services firm—largest in market value, product range, and geographic scope. Management claimed that strict attention to the use of capital and rigorous control of costs (a Travelers specialty) could be combined with Citicorp’s uniquely global footprint and retail banking franchise to produce uncommonly good revenue and cost synergies.

    pdf317p 951847623 09-04-2012 255 148   Download

  • Market is an American stock classic. Most stock market classic date back 50 and 75 years but this one is almost contemporary - only a quater of a century old. Darvas was an original

    pdf120p duypha 15-07-2009 419 123   Download

  • With the wide swings in the stock prices in recent years, students of money and banking have become increasingly interested in what drives the stock market. As a result, I have expanded the discussion of this market by describing simple valuation methods for stocks and examining recent developments in the stock market and the link between monetary policy and stock prices.

    pdf850p 951847623 09-04-2012 232 111   Download

  • The predictive power of stock market indicator Ben Branch The journal of financial and quantitive analysis

    pdf18p duypha 16-07-2009 293 107   Download

  • If you want to learn how to be a super-trader, then closely examine the concepts in this book. It is based on a proactive trading program that has helped my firm, SAC Capital Management, LLC, grow from a $20- million hedge fund to one handling over $500 million annually after only five years. I have been trading the stock market for twenty years. Originally, I made my trading decisions by watching the ebbs and flows of the ticker tape. I knew very little of the fundamentals of the companies I was trad- ing and based my decisions on the tape action. Later, as I refined my art, I began...

    pdf133p duypha 16-07-2009 280 104   Download

  • Today’s banking and trading institutions realize they must move and move quickly to capitalize on new business opportunities in wireless banking and trading. Resistance to the implementation of wireless banking can lead to major losses at the business and market share levels. Wireless service soon will be a necessity for the end-user. Although many technological barriers need to be overcome, it is imperative to embrace the change. Wireless banking and trading is only an extension of the product offerings for the financial institutions.

    pdf16p batrinh 16-07-2009 259 78   Download

  • Khóa luận tốt nghiệp: Phát triển hoạt động marketing trong cho vay tiêu dùng tại ngân hàng thương mại cổ phần các doanh nghiệp ngoài quốc doanh (VP Bank) trình bày tổng quan về cho vay tiêu dùng và hoạt động marketing trong cho vay tiêu dùng của ngân hàng thương mại cổ phần các doanh nghiệp ngoài quốc doanh VPBank. Giải pháp phát triển hoạt động marketing trong cho vay tiêu dùng tại ngân hàng thương mại cổ phần các doanh nghiệp ngoài quốc doanh VPBank.

    pdf106p pink_12 26-05-2014 124 62   Download

  • Iam happy to present the second English edition of Money, Bank Credit, and Economic Cycles. Its appearance is particularly timely, given that the severe financial crisis and resulting worldwide economic recession I have been forecasting, since the first edition of this book came out ten years ago, are now unleashing their fury.

    pdf938p conrepcon 13-04-2012 104 54   Download

  • Market timing is not a fun vocation or avocation. It is tough and ugly. I know this well, because I’ve been a market timer in the trenches since 1983, both as an investor and as an advisor. Timing requires thick skin and iron resolve. Because it is not understood, market timing is almost universally scorned on Wall Street.

    pdf275p batrinh 16-07-2009 162 49   Download

  • Tiếp theo phần đầu của “Chiến lược Marketing: Xây dựng giá trị”, chúng ta sẽ đi tiếp về casestudy của Hyundai và một số thương hiệu khác như Apple, Walt Disney và Bank of America.

    pdf7p meouanbanh 06-09-2010 127 48   Download


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