Best enterprising majors

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  • Choosing a major can be scary. It’s not a simple either/or decision, like choosing a car with either stick shift or automatic. It means a commitment of several years and, in most cases, a great amount of money. Although it’s a personal decision, your friends and relatives will probably feel free to second-guess it. How can you sort out all of the possible choices and pick one that’s right for you? Th is book can help.

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  • Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organizations throughout the world today. It is particularly critical in industries undergoing changes in traditional channel configuration. CRM is a means of addressing increasing competition, changing economic conditions and promotional dependence through the use of intimate customer knowledge; knowledge gained through relationship development and past marketing programs.

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  • Micro, small and medium-scale enterprises (SMEs) make important contributions to economic and social development. In all economies they constitute the vast majority of business establishments, are usually responsible for the majority of jobs created and account for one third to two thirds of the turnover of the private sector. In many countries they have been the major engine of growth in employment and output over the last two decades. In developing countries they are seen as a major ‘self-help’ instrument for poverty eradication.

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