Table of Contents Introduction: About the Smashwords Book Marketing Guide Background on Smashwords Setting expectations How Smashwords helps authors and publishers market books Adopting a proactive marketing mindset Marketing starts now Hyperlinks help readers discover books The importance of authors helping authors 37 Marketing Tips (all free to implement!) Tip #1 – Update your email signature Tip #2 – Post a notice on your web site or blog Tip #3 – Contact your friends, family, co-workers and fans...
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.
Savvy Book Marketing Secrets 52 Experts Share Insider Tips for Selling More Books
Published in 2011 by The Savvy Book Marketer, an imprint of Texana Publishing Consultants, LLC Smashwords Edition www.TheSavvyBookMarketer.com Copyright Notice Each article in this ebook is copyrighted by the author of the article. You may not reproduce any article without the prior written consent of the author of the article. You are welcome to share this free ebook with others, but you may not sell it.
(BQ) Part 1 book "Marketing research essentials" has contents: The role of marketing research in management decision making; problem definition, exploratory research, and the research process, secondary data and databases, secondary data and databases, traditional survey research, online marketing research.
(BQ) Part 2 book "Marketing research essentials" has contents: Primary Data Collection: Observation; primary data collection - experimentation and test markets, the concept of measurement and attitude scales, questionnaire design, basic sampling issues, sample size determination, more powerful statistical methods,...and other contents.
About the Smashwords Book Marketing Guide: This guide provides authors and publishers practical advice on how to market their books. The ideas presented herein cost nothing to implement other than the investment of your time. In the last three years, tens of thousands of authors and publishers have improved their book marketing with the Smashwords Book Marketing Guide. Although the Smashwords Book Marketing Guide was originally written for the benefit of authors who publish and distribute their ebooks at Smashwords, the principles you’ll learn here are universal.
(BQ) Part 1 book "Marketing crime pay - Law and order" has contents: Law and order in contemporary american politics; setting the public agenda, creating the crime issue, from crime to drugs—and back again, crime and drugs in the news.
(BQ) Part 2 book "Marketing real people real choices" hass contents: Marketing math, deliver value through supply chain management, channels of distribution, and logistics; one to one - trade promotion, direct marketing, and personal selling;...and other contents.
(BQ) Part 1 book "Marketing strategy" hass contents: Marketing in today’s economy, strategic marketing planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, the marketing program, branding and positioning,...and other contents.
(BQ) Part 2 book "Marketing strategy" hass contents: Innovation in an evolving industry, mattel confronts its marketing challenges, monsanto balances the interests of multiple stakeholders, BP struggles to repair its tarnished reputation,...and other contents.
(BQ) Part 1 book "Marketing real people real choices" hass contents: Welcome to the world of marketing - create and deliver value; strategic market planning - take the big picture; thrive in the marketing environment - the world is flat; marketing research - gather, analyze, and use information,...and other contents.
(BQ) Part 1 book "Marketing management - A relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
(BQ) Part 2 book "Marketing management - A relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; CSR strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
Market Leader is an elementary level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.The new edition features new authentic texts and listenings throughout, reflecting the latest trends in the business world.
Giáo trình marketing căn bản gồm 6 chương: Chương 1: Khái quát chung về marketing: Lịch sử hình thành; vai trò; chức năng; phương pháp nghiên cứu marketing, chương 2: Thị trường và nghiên cứu thị trường, chương 3: Chính sách sản phẩm, chương 4: Chính sách giá cả, chương 5: Chính sách phân phối, chương 6: Chính sách xúc tiến hỗn hợp.
My 40-year career in marketing has produced some knowledge and
even a little wisdom. Reflecting on the state of the discipline, it occurred
to me that it is time to revisit the basic concepts of marketing.
First, I listed the 80 concepts in marketing critical today and
spent time mulling over their meanings and implications for sound
business practice. My primary aim was to ascertain the best principles
and practices for effective and innovative marketing. I found this
journey to be filled with many surprises, yielding new insights and
Giáo trình Marketing căn bản do Nguyễn Thị Thanh Huyền biên soạn trình bày về: khái quát chung về Marketing, thị trường và nghiên cứu thị trường, chính sách sản phẩm, chính sách giá cả, chính sách phân phối, chính sách xúc tiến hỗn hợp. Tài liệu phục vụ cho các bạn chuyên ngành Marketing.
Marketing căn bản có nhiệm vụ giới thiệu những triết lý kinh doanh hiện đại đã chi phối cách thức doanh nghiệp tham gia vào thị trường. Đó là hiểu biết sâu sắc thị trường trên cơ sở đó xây dựng và triển khai chiến lược Marketing hỗn hợp thông qua 4 công cụ là Sản phẩm, Giá, Phân phối, Yểm trợ. Cuối cùng môn học giới thiệu việc ứng dụng Marketing vào các lĩnh vực.
Những nguyên lý tiếp thị (Principles of marketing) gồm 12 chương trình bày về tiếp thị trong thế giới đổi thay, hoạch định chiến lược và tiến trình tiếp thị, môi trường tiếp thị, các hệ thống thông tin và điều nghiên tiếp thị, thị trường tiêu dùng và hành vi mua của người tiêu thụ, thị trường doanh nghiệp và hành vi mua của tổ chức, đo lường và tiên liệu nhu cầu, phân khúc; xác định trọng điểm và vị trí trong thị trường để có được lợi thế cành tranh.