Xem 1-6 trên 6 kết quả Brand authenticity
  • Tham khảo sách 'brands that rock what business leaders can learn from the world of rock and roll', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf260p transang4 01-10-2012 28 8   Download

  • What can business leaders learn from rock and roll? It’s a question that appears simple, yet it proved to be extraordinarily complex. The answer started as one that was entertaining (to us, and we hope to you), yet it yielded highly educational principles. The topic was conceptually intriguing, yet verbally challenging. These polarities of a seemingly contradictory paradigm excited us as we began talking to friends, professors, and business leaders ranging from frontline salespeople to CEOs about the Brands That Rock concept.

    pdf258p greengrass304 17-09-2012 26 6   Download

  • This book is by no means unique. People have gathered case studies together and published them for many years. After all, the value of case studies--particularly in the education of young managers and executives-in-training B is well known. Cases provide both the instructor and the learner with an opportunity examine authentic, real-world problems in a careful and detailed way. The facts of each case are laid out in methodical, if sometimes incomplete, fashion for the student of management to examine...

    pdf368p namde02 08-03-2013 31 9   Download

  • Create dynamic, multi-user web applications completely in JavaScript. Use best practice design patterns including MVC, templates, and data synchronization. Create simple, effective user authentication including Facebook and Twitter integration. Learn the time-saving techniques of Meteor to code powerful, lightning-fast web apps in minutes In Detail Meteor is a brand new platform built entirely in JavaScript that allows you to build modern, dynamic web applications in the blink of an eye.

    pdf131p caucaphung 04-02-2013 55 14   Download

  • At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web. Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends.

    pdf14p doiroimavanchuadc 06-02-2013 27 7   Download

  • How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly with illicit ads. These hijacked clicks drive up advertising costs for legitimate brands—and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. The scams also affect brand loyalty and consumer trust as consumers, expecting to have an authentic brand experience, come across illicit sites or inferior goods. Marketers and eCommerce professionals, severely impacted by PPC scams, should take the lead in fighting them.

    pdf8p nhacchovina 22-03-2013 15 4   Download

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