What can business leaders learn from rock and roll? It’s a question
that appears simple, yet it proved to be extraordinarily complex. The
answer started as one that was entertaining (to us, and we hope to
you), yet it yielded highly educational principles. The topic was conceptually
intriguing, yet verbally challenging. These polarities of a
seemingly contradictory paradigm excited us as we began talking to
friends, professors, and business leaders ranging from frontline salespeople
to CEOs about the Brands That Rock concept.
This book is by no means unique. People have gathered case studies together and published
them for many years. After all, the value of case studies--particularly in the education of young
managers and executives-in-training B is well known. Cases provide both the instructor and the
learner with an opportunity examine authentic, real-world problems in a careful and detailed
way. The facts of each case are laid out in methodical, if sometimes incomplete, fashion for the
student of management to examine...
Use best practice design patterns including MVC, templates, and data synchronization.
Create simple, effective user authentication including Facebook and Twitter integration.
Learn the time-saving techniques of Meteor to code powerful, lightning-fast web apps in minutes
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people
throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600
million clicks monthly with illicit ads. These hijacked clicks drive up advertising costs
for legitimate brands—and cost additional billions in lost revenues, reduced marketing
effectiveness and brand dilution. The scams also affect brand loyalty and consumer
trust as consumers, expecting to have an authentic brand experience, come across
illicit sites or inferior goods.
Marketers and eCommerce professionals, severely impacted by PPC scams, should
take the lead in fighting them.