Xem 1-20 trên 36 kết quả Brand experience
  • Trải nghiệm thương hiệu là sự cảm nhận của khách hàng khi trực tiếp tiếp xúc thương hiệu hay sử dụng sản phẩm. Kết quả của việc tiếp xúc thực tế với thương hiệu có thể dao động từ mức rất thất vọng cho tới rất thích thú. Khi nói về lời hứa cốt lõi của một thương hiệu, Trải nghiệm là phép thử tối thượng.

    pdf3p bachhop_1 30-11-2012 19 3   Download

  • When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson. These brands also happen to be among the most cited best-practice examples in the area of Business-to-Consumer (B2C) branding. For these companies their brand represents a strong and enduring asset, a value driver that has literally boosted the company’s success. Hardly any company neglects the importance of brands in B2C.

    pdf368p transang3 30-09-2012 66 39   Download

  • When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson. These brands also happen to be among the most cited best-practice examples in the area of Business-to-Consumer (B2C) branding. For these companies their brand represents a strong and enduring asset, a value driver that has literally boosted the company’s success. Hardly any company neglects the importance of brands in B2C.

    pdf15p socolanong 19-04-2012 48 17   Download

  • M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning.

    pdf473p socolanong 19-04-2012 263 130   Download

  • There’s no question among business advisors: When you’re establishing, expanding, or reenergizing a business, the best way to start is by writing a business plan. The task may seem a little daunting, which is why we bring this kit to the rescue. Business Plans Kit For Dummies, 2nd Edition, doesn’t tell you how to proceed; it shows you how, walking you through the process with step-by-step action plans, examples, and do-it-yourself forms throughout the book and on the information-packed CD-ROM. So relax.

    pdf358p conrepcon 12-04-2012 130 68   Download

  • .."If you only buy one book to step you through the intricacies of online job searching, choose Alison Doyle's Internet Your Way to a New Job: How to Really Find a Job Online. With Alison at your side, no more geek-speak headaches from trying to figure out how to make digital job search work for you. She knows!" Joyce Lain Kennedy, Syndicated Careers Columnist "Stop your job search immediately and read this book. Alison provides firsthand experiences as well as resources you can leverage to have a successful career. From selecting the most effective tools to proven methodologies and expert...

    pdf153p namde01 08-04-2013 31 12   Download

  • Many beverage and fast-food marketers also engage in “community marketing,” in an effort to build relationships within the communities where they do business by giving something back to the community. McDonald’s, for example, has worked with A Better Chance Foundation to offer college preparatory school scholarships to black students in underprivileged areas. It has also developed the Black History Makers of the Future program, which highlights 30African-American children whom McDonald's feels will be among the leaders of tomorrow....

    pdf50p dangsuynghi 15-03-2013 49 9   Download

  • However keen you are, it is highly unlikely that you can organise an event on your own - you need a group. Groups often form around the desire to run a festival or event with the celebration of a theme, art form or sport in mind. This usually starts off being an informal grouping but as soon as the group starts to handle money then a formal statement of roles and responsibilities and decision-making becomes necessary. People volunteer for committee work for a wide variety of reasons but primarily they become involved with an organisation or an event and...

    pdf261p nhacchovina 22-03-2013 27 8   Download

  • Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions.

    pdf14p nhacchovina 22-03-2013 30 8   Download

  • Deakin’s MBA (International) is a distinctive MBA with an emphasis on management skills required in a global business environment. From a foundation in key business disciplines it develops the capability to respond confidently to the challenges of the international world of business. Deakin’s MBA (International) has been designed to give high- performing students an opportunity to gain industry experience as part of a world-class MBA. The MBA (International) is available to applicants who may not have had experience as a business manager.

    pdf0p lenh_hoi_xung 22-02-2013 22 5   Download

  • The overall fragility of the marginal wine drinker segment is highlighted by the long-term trend among them for growing preferences of other forms of beverage alcohol over wine. In the 2003 Merrill Research study, only 50 percent of marginal wine drinkers stated that they actually preferred wine over beer and spirits. Marginal wine drinkers have trimmed their wine consumption levels overall in the past three years.

    pdf0p khanhchilam 01-04-2013 14 5   Download

  • People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software.

    pdf314p ringphone 06-05-2013 19 5   Download

  • How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly with illicit ads. These hijacked clicks drive up advertising costs for legitimate brands—and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. The scams also affect brand loyalty and consumer trust as consumers, expecting to have an authentic brand experience, come across illicit sites or inferior goods. Marketers and eCommerce professionals, severely impacted by PPC scams, should take the lead in fighting them.

    pdf8p nhacchovina 22-03-2013 15 4   Download

  • The Branding class is designed to give you an overview and understanding of the important role of brands in organizational and global success. You are introduced to „classical“ concepts, methods, and rhetorics, as well as to more modern ideas and theories of brand management. In addition to learning basic and advanced techniques, you will carry out small branding-projects to experience the power and limitations of brand management.

    pdf33p khangoc23910 19-09-2012 21 3   Download

  • The EXPECTATION ECONOMY has been building slowly in the background. The biggest difference from five to ten years ago? Word of mouth now travels the world in a flash, making product launches instantly global, turning every new brand—big or small—into a potential 'player', and most importantly, rewarding exceptional performance with immediate interest and approval from consumers.

    pdf9p nhutretho 24-01-2013 22 3   Download

  • Today customers have more choices, higher expectations, and greater influence. The voice of the customer has never been louder and has taken control of the conversation and forever changed the relationships with brands. Customers decide how, when, and where they want to engage with your brand—whether it’s in the store, on the Web, over the phone, or across their social networks. They expect you to know who they are and what they need, and to seamlessly recognize them at every touchpoint.

    pdf11p doiroimavanchuadc 06-02-2013 23 3   Download

  • Omnichannel marketing is about being present or available across the consumer’s behavioral path: each potential contact point integrated with all others. The concept started in the retail sector where this behavioral path is easily tracked across online, offline and mobile touchpoints (both marketing and transactional). The digital arena will represent the first stage of more brands adopting an omnichannel mindset, as social and mobile data sources are blended with offline brand experiences.

    pdf9p docvachiase 03-05-2013 22 3   Download

  • Purpose of research: systemize theories of calculating brand value; propose brand valution model for Vietnam's commercial banks; experiment the proposed brand valuation model on Bank for Investment and Developmemt of Vietnam (BIDV) to calculate its brand;...

    pdf0p luanan014 17-07-2014 16 3   Download

  • The hard surfacing material required for the roads can be extracted in the hilly area to the east of the Boa Plain. It is proposed that a project manager with a wide international experience of planta- tion crop development be appointed to direct the operation and ensure that i t func- tions efficiently. He should be assisted by a field manager with a sound experience of oi l palm and rubber planting to ensure a high standard of crop establishment and early maintenance. Estate managers would be appointed during the development phase to gain experience.

    pdf30p thieubaotrang 23-04-2013 29 2   Download

  • Now think about all the ads for local businesses that fill your newspaper, clutter your doorstep, spew out of your radio, cover the back of your grocery receipts or reach you in dozens of other ways. How many of these businesses are on your list? More than likely, not many. In fact, I’ll bet the most heavily advertised local businesses are among the businesses you never plan to patronize—or patronize again—no matter how many 50%-off specials you are offered.

    pdf296p hondatron 11-03-2011 160 57   Download

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