Xem 1-15 trên 15 kết quả Brand knowledge
  • In great part, this book, and its treatment of the subject of brands and branding, was inspired by the leader article “Pro Logo” which appeared in The Economist on 8th September 2001. The date of publication may give some clue as to why the subject did not generate as much follow-up debate as it might have done. But there were, and are, other factors which have subdued the kind of support that the article advocated for brands. The title “Pro Logo” was a witty response to the title and arguments in Naomi Klein’s 1999 book No Logo.

    pdf273p leetinh 29-10-2012 81 39   Download

  • Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

    pdf0p nhatro75 08-07-2012 61 23   Download

  • Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

    pdf273p real_spamer9x 23-05-2011 371 250   Download

  • Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.

    pdf7p toan184 11-01-2011 115 14   Download

  • This research examines how differences in the organization of brand information in memory between higher and lower knowledge consumers affects which brands are retrieved when consumers are provided with a usage situation. A spreading activation network model of memory is used to predict the results of an experiment where the usage situations were varied at encoding and repeated recall sessions.

    pdf12p toan184 11-01-2011 100 9   Download

  • Many times, the first question career-changers ask is, “Is this new path right for me?” Our self-assessment quiz, coupled with the career compasses at the beginning of each chapter, will help you to match your personal attributes to set you on the right track.

    pdf153p haiduong_1 03-04-2013 20 10   Download

  • Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Retailers’ knowledge of tobacco harm reduction following the introduction of a new brand of smokeless tobacco

    pdf7p panasonic04 19-12-2011 16 2   Download

  • is told in Malvern Chase that Mary of Eldersfield (1454), "whom some called a witch," famous for her knowledge of herbs and medicaments, "descending the hill from her hut, with a small phial of oil, and a bunch of the 'Danewort,' speedily enabled Lord Edward of March, who had just then heavily sprained his knee, to avoid danger by mounting 'Roan Roland' freed from pain, as it were by magic, through the plant-rubbing which Mary administered.

    pdf288p hotmoingay9 02-02-2013 12 2   Download

  • Lectures "Marketing management - Chapter 9: Creating brand equity" provides students with the knowledge: What is brand equity, building brand equity, measuring brand equity, managing brand equity, devising a branding strategy, customer equity. Invite you to refer to the disclosures.

    pdf32p doinhugiobay_13 26-01-2016 9 2   Download

  •  Lectures "Marketing management - Chapter 10: Crafting brand equity" provides students with the knowledge: Developing and establishing a brand positioning, differentiation strategies, positioning and branding a small business. Invite you to refer to the disclosures.

    pdf23p doinhugiobay_13 26-01-2016 10 2   Download

  •  Lectures "Marketing management - Chapter 12: Product strategy" provides students with the knowledge: Product characteristics and classifications; product and service differentiation; product and brand relationship; packaging, labeling, warranties and guarantees. Invite you to refer to the disclosures.

    pdf34p doinhugiobay_13 26-01-2016 11 2   Download

  • Beginning SQL Server 2012 for Developers is the perfect book for developers new to SQL Server and planning to create and deploy applications against Microsoft’s market-leading database system for the Windows platform. Now in its third edition, the book is enhanced to cover the very latest developments in SQL Server 2012. Also new in the book is coverage of the no-cost Express Edition.

    pdf714p stingdau_123 19-01-2013 99 53   Download

  • This new edition is updated with everything you need to master the latest version of ASP.NET, including coverage of ASP.NET MVC, ASP.NET AJAX 4, ASP.NET Dynamic Data, and Silverlight 3. Seasoned .NET professionals Matthew MacDonald and Mario Szpuszta explain how you can get the most from these groundbreaking new technologies. They cover ASP.NET 4 as a whole, illustrating both the brand-new features and the functionality carried over from previous versions of ASP. This book will give you the knowledge you need to code real ASP.NET 4 applications in the best possible style....

    pdf1617p trasua_123 02-01-2013 62 9   Download

  • Hypes and trends (such as Web 2.0) cause a change in the requirements for user interfaces every now and then. While a lot of frameworks are capable of meeting those changing requirements, it often means you as a developer need in-depth knowledge of web standards, such as XHTML and JavaScript. A framework like Apache MyFaces that hides all details of how the page is rendered at the client and at the same time offers a rich set of tools and building blocks could save you a lot of time, not only when you’re building a brand new application but also...

    pdf409p titatu_123 01-03-2013 35 7   Download

  • Chapter 19 provides knowledge of using social media to connect with consumers. This chapter define social media and describe how they differ from traditional advertising media, identify the four major social networks and how brand managers integrate them into their organizations’ marketing actions, describe the differing roles of those receiving messages through traditional media versus social media and the factors brand managers use to select a social network.

    ppt47p luimotbuoc_3 03-11-2016 0 0   Download

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