THUẬT NGỮ TIẾP THỊ (MARKETING) CĂN BẢN Trên mỗi dòng, cụm từ đâu là tiếng anh, cụn bên phải là dịch qua tiếng việt, cần thậm không nhầm nhé! A Advertising Quảng cáo Auction-type pricing Định giá trên cơ sở đấu giá B Benefit Lợi ích Brand acceptability Chấp nhận nhãn hiệu Brand awareness Nhận thức nhãn hiệu Brand equity Giá trị nhãn hiệu Brand loyalty Trung thành nhãn hiệu Brand mark Dấu hiệu của nhãn hiệu Brand name Nhãn hiệu/tên hiệu Brand preference Ưa thích nhãn hiệu Break-even analy...
So you just got a brand new Mac with Mac OS X Mountain Lion installed, or maybe you’ve just upgraded from
OS X Lion. Now what? You have this brand new operating system that looks intimidating, overwhelming and
confusing! You think to yourself, or maybe even post on Twitter of Facebook, “How the heck do I use this
Have no fear! I’m here to help, and honestly, Mountain Lion is not as bad as you may think. Sure it will take
some getting used to, but after a couple of weeks you’ll be a Mountain Lion pro – using...
Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. Let’s sort through it a bit, by separating advertising into two categories: online advertising and offline advertising.
On the afternoon and
evenings of September 21 –
22, 2012, Gravis Marketing, a
non-partisan research firm,
and Capitol Correspondent
conducted a survey of 765
likely voters in Colorado
regarding their likely vote for
a given presidential
candidate. The poll carries a
margin of error of 3.4%.
Overall, among likely voters,
Obama holds a 4.7% lead at
50.2% compared to Obama’s
45.5%, with 4.3% of likely
voters still undecided.
The group of undecided
voters is likely larger than
4.3%, given that another
This shift in technological connectivity offers marketers an
opportunity to sew their conversations with consumers
together into a coherent story. It’s not about bombarding
people with marketing noise, but rather integrating previous
interactions to ensure greater relevance when attention is
being paid to a brand’s message. Treading the line between
privacy fears and consumer empowerment is going to be a
key determinant of success.
In 2013 the green shoots of omnichannel strategies will
involve companies turning existing datasets into active
Generation of heating water. Cogeneration systems capture
excess heat from the engine, which can be used to generate
heating water that can then be utilized by local or district heating
systems to cover their basic heat requirements. Peak heat demand
can be covered through the combined use of a buffer and a peak
boiler. Due to varying heat demands during the year, multi-engine-
installations are the preferred solution for district heating systems.
Steam production and drying processes.
As email marketing continues to mature, and digital communications expand, organizations need to
become even more strategic in email campaign implementation, to
deliver value on subscriber’s terms. To accomplish this goal, email
marketers must exceed the rising expectations of email subscribers
and ISPs. Subscribers demand organizations speak to their unique
interests and communication preferences.
Because of overcrowded inboxes, consumers also seek new, more
efficient tools with which to review emails.
The overall fragility of the marginal wine drinker segment is highlighted by the long-term
trend among them for growing preferences of other forms of beverage alcohol over wine.
In the 2003 Merrill Research study, only 50 percent of marginal wine drinkers stated that
they actually preferred wine over beer and spirits. Marginal wine drinkers have trimmed
their wine consumption levels overall in the past three years.
A seminal idea proposed in The Intimate Enemy
which has subsequently come rather to define Nandy's
(frequently mis-represented) public political stance
concerns the disjunctions imposed by colonialism which
have returned to haunt contemporary India. The pen-
etration of the West has created a class of mimic men,
"modernists, whose attempts to identify with the colo-
nial aggressors has produced...pathetic copies
Most of the central transit area is floored with the
exotic types of wood known as paduk, merbau and jatoba, that
come from South-East Asia and the West Indies.
The first wooden floor in the airport was laid in 1960 in the
then brand new Terminal 2. This type of wooden flooring has since
become the preferred flooring in many of the new buildings in the
airport and creates a warm contrast to the glass, aluminium and
These woods, whose orange and red-brown hues almost
shimmer in the light, are very suitable for building purposes, inside