Xem 1-20 trên 96 kết quả Brand value
  • Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

    pdf273p real_spamer9x 23-05-2011 371 250   Download

  • What is marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The process through which VALUE is exchanged.

    doc16p leminhai 23-03-2010 210 116   Download

  • Value investing has long been recognized as an effective investment strategy. This book brings the reader through the strategies and thought processes used by professional value investors, using clear language. It presents the concepts, implementation and benefits of value investing and includes an expanded section on international value investing with "how-to" information on investing overseas. All data, statistics, anecdotes, illustrations and graphics have been updated and the final chapter explores structuring the portfolio for maximum returns....

    pdf648p transang4 10-10-2012 88 44   Download

  • The difference between a brand and branding Most experts define what a brand is in one of two ways. The first set of defifinitions focuses on some of the elements that make up a brand: • “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”2 • “A name, sign, or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.

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  • The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

    pdf157p transang3 29-09-2012 51 28   Download

  • As the reader of this book, you are our most important critic and commentator. We value your opinion and want to know what we’re doing right, what we could do better, what areas you’d like to see us publish in, and any other words of wisdom you’re willing to pass our way. We welcome your comments. You can email or write to let us know what you did or didn’t like about this book—as well as what we can do to make our books better

    pdf399p namde03 13-03-2013 33 12   Download

  • Today customers have more choices, higher expectations, and greater influence. The voice of the customer has never been louder and has taken control of the conversation and forever changed the relationships with brands. Customers decide how, when, and where they want to engage with your brand—whether it’s in the store, on the Web, over the phone, or across their social networks. They expect you to know who they are and what they need, and to seamlessly recognize them at every touchpoint.

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  • Purpose of research: systemize theories of calculating brand value; propose brand valution model for Vietnam's commercial banks; experiment the proposed brand valuation model on Bank for Investment and Developmemt of Vietnam (BIDV) to calculate its brand;...

    pdf0p luanan014 17-07-2014 16 3   Download

  • Before it became a ‘‘brand,’’ the National Football League had an image. In fact, for most of its first half-century, the nfl had a serious image problem. Football in the United States developed over the final third of the nineteenth century as an intercollegiate game, and colleges created the standard against which other forms of football would be measured into the 1950s.

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  • Lecture Principles of Marketing - Chapter 8 presents the product, services, and brands: Building customer value. After studying this chapter you will be able to understand: What is a product? Product and services decisions, services marketing, branding strategy: building strong brands.

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  • "The value of luxury brand names in the fashion industry" presentation of content: What is a Brand, brands in the fashion industry, valuation of brands, comparison of coach and hermès, valuation models, conclusion. Mời các bạn cùng tham khảo nội dung chi tiết

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  • When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson. These brands also happen to be among the most cited best-practice examples in the area of Business-to-Consumer (B2C) branding. For these companies their brand represents a strong and enduring asset, a value driver that has literally boosted the company’s success. Hardly any company neglects the importance of brands in B2C.

    pdf368p transang3 30-09-2012 66 39   Download

  • Thứ nhất, công ty có thể thu hút thêm được những khách hàng mới thông qua các chương trình tiếp thị. Một ví dụ là khi có một chương trình khuyến mại nhằm khuyến khích mọi người sử dụng thử hương vị mới hoặc công dụng mới của sản phẩm thì số người tiêu dùng hưởng ứng sẽ đông hơn khi họ thấy đây là một thương hiệu quen thuộc. Lý do chính là người tiêu dùng đã tin tưởng vào chất lượng và uy tín của sản phẩm.......

    doc2p mille 07-03-2009 132 33   Download

  • Corporate Reputations, Branding and People Management 1. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have.

    pdf10p pretty5 27-08-2010 78 27   Download

  • Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.

    pdf21p mokahd 27-04-2013 37 25   Download

  • Giá trị thương hiệu là những lợi ích mà công ty có được khi sở hữu thương hiệu này. Có 6 lợi ích chính là: có thêm khách hàng mới, gia duy trì khách hàng trung thành, đưa chính sách giá cao, mở rộng thương hiệu, mở rộng kênh phân phối, tạo rào cản với đối thủ cạnh tranh. Thứ nhất, công ty có thể thu hút thêm được những khách hàng mới thông qua các chương trình tiếp thị.

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  • We now focus on Values: Values for customers, for shareholders, for partners and for staff.This chapter begins with a brief discussion of brand, follows by relating the brand to core values, and shows how core values are instrumental in a retailer ideating a compelling concept, developing a meaningful mission statement, and creating a compelling customer experience out of that mission

    doc23p ledung 13-03-2009 96 22   Download

  • Corporate Reputations, Branding and People Management 2. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have.

    pdf10p pretty5 27-08-2010 73 22   Download

  • Corporate Reputations, Branding and People Management 25. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have.

    pdf10p pretty5 27-08-2010 54 19   Download

  • When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson. These brands also happen to be among the most cited best-practice examples in the area of Business-to-Consumer (B2C) branding. For these companies their brand represents a strong and enduring asset, a value driver that has literally boosted the company’s success. Hardly any company neglects the importance of brands in B2C.

    pdf15p socolanong 19-04-2012 48 17   Download

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