Business research

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  • As a student of Business Research Methods, you will be wearing two hats. One hat or role is that of a student who wishes to pass exams in this area, so you will need to learn enough about research methods to write an assignment of appropriate standard and/or to pass the examination. This is your academic role, and this means we must look at research methods from an academic point of view. All academic work, as you already know, must take account of published literature (textbooks, journal articles, professional articles, relevant website information, company literature etc). ...

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  • Chapter 1 - Research in business. After reading this chapter, you should understand: What business research is and how it differs from business decision support systems and business intelligence systems, trends affecting business research and the emerging hierarchy of business decision makers, the distinction between good business research and research that falls short of professional quality, the nature of the research process.

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  • Chapter 1 - Research in business. After reading this chapter, you should understand: What business research is and how it differs from business decision support systems and business intelligence systems, trends affecting business research and the emerging hierarchy of business decision makers, the distinction between good business research and research that falls short of professional quality, the nature of the research process.

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  • Appendix 1a - How the research industry works. This chapter presents the following content: Who conducts business research? some organizations use internal research sources, business research firms, proprietary research, syndicated services, some syndicated data providers,...

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  • Chapter 2 - Ethics in business research. After studying this chapter you will be able to understand: What issues are covered in research ethics; the goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor.

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  • Research problems and questions and how they relate to debates in Research Methods Recommended additional reading: Research Methods for Business Students, (Saunders, M, Lewis, P et al. 2007) Chapters 1 and 2 1.1 Chapter Overview 1.1.1 Learning Outcomes By the end of this chapter successful students will be able to: 1. Understand the learning and teaching strategy for this chapter 2. Distinguish business and management research from other kinds of research 3. Understand the issues relating to identifying and reformulating problems for research 4. Identify the key debates in research methods...

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  • This volume (and volume III) includes papers that were presented and discussed at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16–19, 2003. The conference was a follow up to the first conference that was held on December 7–10, 1999, the papers of which were published in the first volume (Zwick, Rami and Amnon Rapoport (Eds.), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands).

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  • This chapter explains the ethical issues faced by researchers. After studying this chapter you will be able to understand: What issues are covered in research ethics; the goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor.

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  • Chapter 3 - Thinking like a researcher. After studying this chapter you will be able to understand: The terminology used by professional researchers employing scientific thinking, what you need to formulate a solid research hypothesis, the need for sound reasoning to enhance research results.

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  • This chapter provides an overview of the research process and sets the stage for coming chapters. After reading this chapter, you should understand: That research is decision- and dilemma- centered, that the clarified research question is the result of careful exploration and analysis and sets the direction for the research project,...

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  • This chapter explains the use of secondary data sources to develop and formulate research questions. After studying this chapter you will be able to understand: The purpose and process of exploratory research, the two types and three levels of management decision-related secondary sources, the five types of external information and the factors for evaluating the value of a source and its content,…

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  • This chapter introduces the major descriptors and types of research design. After reading this chapter, you should understand: The basic stages of research design, the major descriptors of research design, the major types of research designs, the relationships that exist between variables in research design and the steps for evaluating those relationships.

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  • This chapter explains how qualitative methods differ from quantitative methods. It also provides examples of the types of research that may use qualitative methods and introduces the primary qualitative methodologies.

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  • This chapter provides coverage on conducting observation studies. After reading this chapter, you should understand: When observation studies are most useful, distinctions between monitoring nonbehavioral and behavioral activities, strengths of the observation approach in research design, weaknesses of the observation approach in research design.

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  • This chapter presents the uses of experimentation and the various types of experimental designs. It also discusses the advantages and disadvantages of the experimental method. After studying this chapter you will be able to understand: Uses for experimentation, advantages and disadvantages of the experimental method, seven steps of a well-planned experiment, internal and external validity with experimental research designs, three types of experimental designs and the variations of each.

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  • This chapter covers reporting and presentation techniques. An example of the MindWriter research report is provided in the text. After reading this chapter, you should understand: That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality; the contents, types, lengths, and technical specifications of research reports; that the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use.

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  • This chapter covers oral reporting and presentation techniques. After studying this chapter you will be able to understand: How the oral research presentation differs from and is similar to traditional public speaking, why historical rhetorical theory has practical influence on business presentation skills in the 21st century, how to plan for the research presentation,...

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  • Chapter 3 - Thinking like a researcher. After studying this chapter you will be able to understand: The terminology used by professional researchers employing scientific thinking, what you need to formulate a solid research hypothesis, the need for sound reasoning to enhance research results.

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  • Chapter 4 - The research process: an overview. After reading this chapter, you should understand: That research is decision- and dilemma- centered, that the clarified research question is the result of careful exploration and analysis and sets the direction for the research project,...

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  • Chapter 5 - Clarifying the research question through secondary data and exploration. After studying this chapter you will be able to understand: The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions); what is involved in internal data mining and how internal data-mining techniques differ from literature searches.

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