Cause marketing

Xem 1-20 trên 164 kết quả Cause marketing
  • Marketing dựa trên mục đích cao đẹp (cause marketing hay cause-related marketing) là một hình thức marketing liên quan đến các nỗ lực được thực hiện phối hợp giữa một doanh nghiệp và một tổ chức phi lợi nhuận trên cơ sở hai bên cùng có lợi. Thuật ngữ này đôi khi cũng được sử dụng với ý nghĩa rộng hơn, bao gồm cả những chương trình, hoạt động từ thiện hay vì cộng đồng khác của doanh nghiệp.

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  • .Advance Praise for PrimeTime Women: “Marti Barletta—the First Lady of marketing to women—is back, and she’s done it again. Marti calls marketing to ‘PrimeTime Women’ a ‘radical opportunity’—and proves it. I not only agree, but also I would call anyone who does not make this extraordinary book the centerpiece of their marketing/strategic plans very, very foolish.

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  • High-profile events and announcements can cause tremendous swings in stocks and sectors, and often point out tremendous opportunities to investors who know how to read them. When the Market Moves, Will You Be Ready? is a "how-to" for knowing which events matter versus which are meaningless, and how to take advantage of the former for consistent trading success. Emphasizing the practical side of trading, When the Market Moves, Will You Be Ready? features exercises, Q&As, and checklists for using investing techniques in day, swing, value, or virtually any other trading or investing style....

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  • The purchase of computer software or hardware is an important and costly business decision. While the author and publisher of this book have made reasonable efforts to ensure the accuracy and timeliness of the information contained herein, the author and publisher assume no liability with respect to loss or damage caused or alleged to be caused by reliance on any information contained herein and disclaim any and all warranties, expressed or implied, as to the accuracy or reliability of said information....

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  • Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected. A place is a modern country, a geographical & political space in physical terms.

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  • This collection of articles on the business cycle, money, and exchange rates by Ludwig von Mises appeared between 1919 and1946. Here we have the evidence that the master economist foresaw and warned against the breakdown of the German mark, as well as the market crash of 1929 and the depression that followed.

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  • Cụm từ tiếng Anh “Cause related marketing” (CRM), có thể dịch đơn giản là “tiếp thị có ý nghĩa xã hội”, ngày nay đã không còn xa lạ với các doanh nghiệp khi soạn thảo kế hoạch tiếp thị. Theo số liệu nghiên cứu của Tổ chức Business in the Community (BITC) thì có đến 73% các công ty thường xuyên sử dụng hình thức tiếp thị này trong các chương trình xúc tiến thương mại.

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  • We live in a society that bombards consumers with messages, from pop-ups on computers, to on-line chat room links, to e-newsletters and e- blasts, to advertising in traditional media, all de- signed to build a “share of mind” for a product, service or social cause. marketing is at the heart of every successful brand, business, organization, and cause. marketing is not merely communica- tions. it is the sum presentation to the customer of a value equation that results in a sale or action.

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  • Extreme weather is hitting all regions of the globe with increasing severity. Despite the damage that can and will be caused from these extreme weather events, certain industries will nevertheless benefit and certain industries will be hurt. It is the purpose of this book to identify and evaluate the sectors, industries, companies, and more specifically the particular stocks, bonds, and futures that will be the winners and losers as extreme weather events continue to impact the Earth. Every investment idea in this book will work under the current, global climate condition.

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  • It could be argued that the prevailing sense of interest rate predictability at the time of the “conundrum” combined with a banking system willing to take huge duration exposures would have made a policy of bond sales ineffective. But it should be remembered that this sense of interest rate predictability was itself deliberately nurtured by the Federal Reserve policy of a “measured pace” in increasing the Federal funds rate. The Federal Reserve was anxious to avoid a bond market collapse similar to the one that took place around the early 1994 tightening.

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  • ABSTRACT Vietnam’s foreign exchange (forex) market has remained relatively poorly developed despite more than two decades of general reform throughout the economy. This paper adopts a microstructure approach to the analysis of the root-causes underlying the operational deficiencies of this market. The analysis suggests that the authorities have tended to follow a de facto adjustable peg exchange rate regime which, in turn, has acted as a retardant to the development of the country’s forex market. Consequently, market signals have become increasingly non-transparent.

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  • Chapter 3 Structure of Interest Rates: describe how characteristics of debt securities cause their yields to vary, demonstrate how to estimate the appropriate yield for any particular debt security, explain the theories behind the term structure of interest rates.

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  • In the economic research market transparency is the knowledge about goods, their prices and their allocation. Competitive market transparency requires a competitive market. Unfortunately, caused by heterogeneous and immovable real estate the land and real estate market isn’t a competitive market. Nevertheless, improvement of market transparency is a major goal of market research.

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  • Two years ago I attended a marketing seminar in Dallas, Texas. It was "Affiliate Incubator" put on by Stu McClaren & Russell Brunson. When you attend these seminars, you walk away with a deeper understanding of what behaviors cause a person to succeed in internet marketing and those which cause a person to fail. There's a huge gap. It's not a gap that can't be bridged... if you know how. And I want to help you avoid some of the traps that I have identified which stop people from making money on the internet. Problem 1: Not Realizing it's ALL About...

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  • In this chapter, you learned to: Characteristics of debt securities that cause their yields to vary, explaining actual yield differentials, estimating the appropriate yield, a closer look at the term structure, international structure of interest rates.

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  • Hence, the value of a European call option is determined by the difference between the current price of the underlying asset and the strike price. If this distance is positive, i.e. if the option is in the money, then the current payoff of the position is positive. In case the strike price is higher than the current stock price, i.e. if the contract is OTM, the value of the call option is still larger than zero, because until maturity, the price difference can become positive.

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  • Chapter 18 - Unemployment: causes and consequences. The main contents of this chapter include all of the following: Types of unemployment, wage rigidity, voluntary unemployment, imperfect information, unemployment insurance.

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  • After reading this chapter, you should be able to: Describe demand and explain how it can change, describe supply and explain how it can change, relate how supply and demand interact to determine market equilibrium, explain how changes in supply and demand affect equilibrium prices and quantities, identify what government-set prices are and how they can cause product surpluses and shortages.

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  • Regulation of financial and securities markets is intended to protect investors while still enabling them to make personal investment decisions. Psychological phenomena, such as magical thinking, overconfidence, and representativeness heuristic can cause deviations from rational behavior and distort financial decision-making.

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  • When COMPETITIVE STRATEGY was frist pulidshed eighteen years ago, I hoped that it would has an impact. There were resons to hope, be cause the book rested on a body of research that had stood the test of peer review, and the draft chatper had survired the secrutiny of my MBA and executive students

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