“Bạn có hai lựa chọn khi bước vào một phòng họp lớn”, chuyên gia diễn thuyết công cộng Richard Levick cho biết, "Bạn có thể làm chủ căn phòng, hay để căn phòng làm chủ bạn”. Levick là luật sư và tác giả của nhiều cuốn sách. Ngoài ra, ông còn điều hành Công ty PR (quan hệ công chúng) tại Washington - Levick Strategic Communications với những khách hàng chính trong lĩnh vực pháp lý. Công ty của Levick phụ trách các vấn đề giao tiếp truyền thông cho nhiều hãng luật khác nhau.
Mới đây, hãng công nghệ truyền thông Cisco Systems đã công bố một chiến dịch quảng cáo và tiếp thị đầy tham vọng trị giá 100 triệu USD nhằm giá tăng mức độ nhận thức nhãn hiệu của người tiêu dùng hàng ngày đối với các sản phẩm của hãng. Chiến dịch quảng cáo làm mọi người nhớ tới cuốn sách best-seller một thời về CEO John Chamber, 10 Simple Secrets of the World's Greatest Business Communicators (10 bí mật đơn giản của Nhà giao tiếp kinh doanh lớn nhất thế giới). ...
Praise for Conversations for Change "must read for anyone in business, government, or academia. The lessons she taught all too often for granted. This work distilled a lifetime of experience easy to understand action can bring benefits to all of us "- Joseph main, president and CEO, Bank of Victory" conversations that you have with your colleagues, your boss, various team, and even meaning itself. If not, then it is time to change the conversation.
Whether you’re a CEO now or on your way to becoming one, you
want to be a good one. No, a great one! That’s wonderful. That’s
what is needed in the businessworld. Your employees, customers, investors,
community, and competitors will demand it. But most importantly
you want to be the best because that’s the kind of person
you are. Like California winemaker, Robert Mondavi says, “Even
when I played marbles as a child, I wanted to be the best.”
Nothing is scarier to a CEO than hiring someone who appears to be perfect for the job, and then finding out quickly that he or she is a nightmare. Everyday we see organizations use hiring practices to avoid.
“A valuable tool to enhance our writing and sales effectiveness skills.
This book should be in every school and business.”
—Howard Putnam, author of The Winds of Turbulence
and former CEO of Southwest Airlines
“Sue Hershkowitz-Coore’s latest book, Power Sales Writing, is a
basic, down-to-earth, easy read that will help anyone improve their
writing and communication skills. Sue’s delightful personality is
evident in this valuable reference tool.”
Media relations: gaining editorial coverage Issues and risk management Crisis management CEO reputation management Change management Internal communications Corporate identity and image management Managing stakeholder conflicts: NGOs and managing activists Corporate social responsibility Publications of Annual Reports: corporate reporting Corporation reputation management Financial and investor relations Managing shareholder expectationsExhibition and event management Brand building Promoting professional services and business to business services Managing sponsorship Managing relationship ...
An estimated 67% to 93% of human communication (according to university researchers) is nonverbal, and your body language reveals your internal emotional state. Whether someone's parents just died, or whether they just got promoted to CEO... you can tell by observing their body language. So, as a man who tries to pick up and seduce women, you should be mindful of what you're communicating non-verbally. Body language consists of the following: - Your movements.
CHAPTER 18 MANAGING MASS COMMUNICATIONS: ADVERTISING, SALES PROMOTIONS, EVENTS, AND PUBLIC RELATIONS. At the American Association of Advertising Agencies' annual media conference in 1994, Procter & Gamble CEO Ed Atrzt shook up the advertising world by proclaiming that marketers needed to develop and embrace new media. Ten years later, at that same conference
Hôm nay chúng ta gặp hai CEO Charles Lee - đồng CEO của Verizon Communications – một trong những hãng viễn thông lớn nhất thế giới và Arthur Ryan - CEO của Prudential Financial - hai CEO để hiểu thêm về họ cũng như để xem cách họ thể hiện sự lãnh đạo năng động trong những thời khắc thất thường.
Inside The Minds
The CEO as Chief Communications Officer An important challenge for the public relations industry is helping people understand that a company’s chief executive is actually the company’s chief communications officer. No one else in the company has the responsibility the chief executive has; no one has the platform the chief executive holds;
To identify a solution for his in-building wireless coverage needs, Carson called on Richard Glasgow,
CEO of Glasgow Group, a D.C.-based telecommunications and network consulting firm, specializing in
communications infrastructure, telephony systems, and data center technologies. After a competitive
procurement process, Glasgow recommended the InterReach Unison® system. “We looked at several
systems, and InterReach Unison had the best architecture because it offered significantly easier
deployment and lower costs,” says Glasgow....
Inside The Minds
and more mandatory accreditation, but either way, the end result would be a more professional, more qualified work force.
Thomas L. Amberg is president and CEO of Cushman/Amberg Communications, a national public relations agency headquartered in Chicago, with additional offices in St. Louis and Washington, D.C. He was named president of the agency, then known as Aaron D. Cushman and Associates, in 1991, and purchased the agency in 1997. It was renamed at that time to reflect the new ownership. Mr.
In this publication, Jeremy Nowak, President and CEO of The Reinvestment
Fund, examines the role of community-based arts and cultural activity
in neighborhood development and points towards strategies for building
an integrated vision of creativity and development. It focuses on the ways
cultural activity and neighborhood development have complementary and
in some ways intertwined missions, and offers a framework for flexible
investment and funding that supports this synthesis and can contribute to
imaginative and substantive urban revitalization....
"Our Higher Ed Readiness segment realized year-over-year revenue growth for the first time in three quarters as we've begun
to focus more on our core business and execute our go-to-market strategy as a differentiated player at a premium price point,"
said John Connolly, interim president and CEO of The Princeton Review. "These efforts also contributed to ending the quarter
with positive cash flow.
The Big Idea. It’s always been the ultimate goal of marketing communications:
the idea that perfectly encompasses a brand’s personality while connecting
with consumers in a way that ultimately generates transactions. Brands remain
on the never-ending quest for the Big Idea. As the media landscape and
technology transform the way consumers receive information, increasingly it’s
public relations fi rms that are clients’ partners on that quest. “Today what we see is a lot more jump ball,” says Harris Diamond,
CEO of Weber Shandwick.