Xem 1-20 trên 388 kết quả Communication strategy
  • Discover increased efficiency and effectiveness through a Unified Communications strategy. In the inimitable dummies style, Unified Communications for Dummies explores new paradigms for working and communicating efficiently and collaboratively. Find real-world examples of how unified communications is being used now to solve critical business challenges and the tips you can use to meet your business needs in the modern, mobile work environment.

    pdf74p rose_12 03-12-2012 53 11   Download

  • Chapter 9 - Direct and indirect communication strategies. This chapter provides knowledge of: Why use direct or indirect communication strategies? Direct strategy, types of direct messages, Indirect strategy, types of negative indirect messages, types of persuasive indirect messages.

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  • English for International Tourism is a multi-level course for students who need English for professional communication in the hotel and tourism industries. Illustrated with material from Dorling Kindersley’s Eyewitness Travel Guide series and authentic material from companies within the tourist industry this, the intermediate level book, presents effective communication strategies for workplace situations such as giving advice, taking bookings and dealing with complaints.

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  • Spotlight on Community Relations • Companies are starting to get it – conscience isn’t just trendy, it’s necessary • “Sustainable development plans” are becoming commonplace • No one wants to be Martha, Enron, etc. • The Bonus: Doing good = Good for business A Gradual Shift • PriceWaterhouseCoopers 2002 Sustainability Survey Report – 140 U.S. companies – 70 percent had no broad-based sustainability program in place yet. – 69% were reviewing or revising ethics programs or their corporate-governance process. ...

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  • Mobile and Wireless Communications have been one of the major revolutions of the late twentieth century. We are witnessing a very fast growth in these technologies where mobile and wireless communications have become so ubiquitous in our society and indispensable for our daily lives. The relentless demand for higher data rates with better quality of services to comply with state-of-the art applications has revolutionized the wireless communication field and led to the emergence of new technologies such as Bluetooth, WiFi, Wimax, Ultra wideband, OFDMA.

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  • Mobile and wireless communications applications have clear impact on improving the humanity wellbeing. From cell phones to wireless internet to home and office devices, most of the applications are converted from wired into wireless communication. Smart and advanced wireless communication environments represent the future technology and evolutionary development step in home, hospitals, industrial, and vehicular and transportation systems.

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  • Tham khảo sách 'mobile and wireless communications: physical layer development and implementation', kỹ thuật - công nghệ, kĩ thuật viễn thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the irst two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to inluence behaviour, and to develop a framework for applying these factors to the development of a communications strategy.

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  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

    ppt38p allbymyself_06 28-01-2016 5 3   Download

  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

    ppt38p allbymyself_06 28-01-2016 7 2   Download

  • Perception is the critical activity that links the individual consumer to group, situation and marketer influences. Thus, it is vital to understand how consumers process information, and the steps and factors involved. In this topic we will cover the following aspects: How consumers process information; different steps involved in information processing, factors that influence this process; implications of perception for retail, brand and communication strategies.

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  • The topics discussed in chapter 11 are intercultural communication. This chapter includes contents: Introduction: impact of globalisation, understanding the term "culture", defining ‘intercultural communication’, "Third space" communication, strategies for effective intercultural communication.

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  • Effective communicators can elicit all of the action signals and communication strategies from a person and adopt their style to make sure that their communications are effective.

    pdf42p damtrung 14-07-2009 223 73   Download

  • As you map out your communications strategy, use this template to help you: Determine the appropriate set of communication activities based on the relationships among the communication, buying, and selling processes. Outline the use of messages and other communication tools throughout your selling process. Determine the appropriate communication vehicles you should implement for each audience, whether that audience is a customer, a channel member, or a partner. Determine implementation timing and the budget for each audience. ......

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  • Broadly defined, Electronic Government (e-Government) is the use of ICT: - to promote more efficient and effective government’s activities, - to facilitate accessibility to government services, - to allow greater public access to information, and - to make government more accountable to citizens. e-Government involves delivering services via the Internet, telephone, electronic media, community centers (self-service or facilitated by others), wireless devices or other communications systems

    ppt26p test0101 31-05-2010 116 31   Download

  • In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices.

    pdf75p rose_12 04-12-2012 32 14   Download

  • This book provides an excellent place for you to begin if you are starting a business continuity program and considering technology such as VoIP (Voice Over Internet Protocol), or if you are an IT person looking to make an informed decision about integrated networking, or designing the next level of a communications strategy. It's also an excellent starting place for end users who are new to business continuity and disaster planning to learn how things like VoIP and other Avaya solutions, software, and services can help in the process....

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  • Hirschmann's long-term communications strategy is based around the complementary strands of industrial automation & control communication and enterprise-wide communications, managed by a common management application, HiVision.The Distributed Communication Architecture (DCA) describes a robust standards-based Ethernet solution for all levels of the industrial automation and control environment, managing and handling information from instruments and sensors to control devices which intercommunicate with plant computer equipment....

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  • The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

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  • The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

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