BI is not only recession-proof, it actually thrives in a down market. While many firms have been cutting expenses across the board, investment in BI has grown by 20 percent in 2008 versus 13 percent the previous year. BI makes executives take a critical look at their operations. When business leaders understand and embrace BI, it can be a game changer.
A procedure was designed to assess individual exposure
to NO2 as a marker of outdoor air pollution considering
both spatial and temporal variations on exposure. Ambi-
ent NO2 concentrations for 93 sampling points covering
the study area were obtained using radial symmetry pas-
sive samplers (Radiello®, Fondazione Salvatore Maugeri,
Padua/Italy) which remained exposed for four sampling
periods of 7 days each. The campaigns took place in
April, June, and November 2004 and February 2005.
The substantiality criterion is met if the segmentation variables help to identify seg-
ments of sufficient potential sizes, which justify the time, effort and costs involved in
planning specifically for them. Obviously, su bstantiality is closely connected to the
marketing goals and cost structure of the company in question.
The stability criterion demands for segmentation variables which bring out segments
stable at least for a period long enough for identification of the segments, implement a-
tion of the segmented marketing activities, and the production of results.
How is my brand doing with social platforms? What can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.