Brands help to build sustained relationships with the consumers. Strong brands lend endurance and
permanence to an organization and protect it from the market turbulence and uncertainties. Given its
strategic role, the selected chapters examine and develop a critical understanding of the processes involved
in building and managing brands for gaining long-term sustainable competitive advantage. The
book provides an insight into the world of sustainable and competitive branding through thirteen chapters
divided into four sections.
The past twenty-five years have been witness to celebration of all things organizational
in organization and management research. Profound changes in both the global economy and information technology produced new organizational
forms and pushed us to focus on competitiveness and wealth creation. To be sure, anyone who set foot in an organization knew that people
matter, but our scholarly attention was diverted.
Contemporary organizations face constant pressure to enhance levels of
service and productivity whilst also improving levels of cost efficiency.
The volatility of external environment and the rapid pace of technological
change increasingly demand innovative means of improving business
performance and securing competitive advantage. Human resources
(HR) are increasingly recognized as the prime source of competitive
advantage and the need for effective people management is therefore
more important than ever before....
IFIP WG 8.6 has as its focus diffusion of technological innovation. In this conference we have solicited papers on the topic of IT innovations that can further an organization’s ability to adapt and be competitive. Thus we address the problem at an earlier starting point, that is, the emergence of something innovative in an organization, applied to that organization, and its process of being diffused and accepted internally.
The subject of this book is the National Basketball Association (NBA), which,
for various reasons, has evolved into one of the most competitive, prominent,
and successful organizations in the history of American team sports.
In August 1976 the Committee on Technology and International Economic
and Trade Issues examined a number of technological issues and their
relationship to the potential entrepreneurial vitality of the U.S. economy. The
committee was concerned with:
• Technology and its effect on trade between the United States and other
countries of the Organization for Economic Cooperation and
• Relationships between technological innovation and U.S. productivity
and competitiveness in world trade; impacts of technology and trade on
After studying this chapter you will be able to: Explain how differentiation and integration influence an organization’s structure, summarize how authority operates, define the roles of the board of directors and the chief executive officer, discuss how span of control affects structure and managerial effectiveness,...
Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...
After studying this chapter you will be able to: Learn why resource allocation should always be based on strategic priorities; understand why policies and procedures should be designed to facilitate good strategy execution; understand why and how benchmarking, best-practices adoption, and tools for continuously improving the performance of value chain activities help an organization achieve operating excellence and superior strategy execution.
Process selection refers to the strategic decisions of selecting the kind of production process to have in a manufacturing plant. The process flow in an organization refers to how a factory organizes material flow using one or more of the process technologies including the job shop, batch shop, assembly line, and continuous flows. The process chosen depends on the customization of the product as well as the volume required in the market.
Chapter 2 - The externaland internal environments. After completing this unit, you should be able to: Describe how environmental forces influence organizations and how organizations can influence their environments, distinguish between the macroenvironment and the competitive environment, explain why managers and organizations should attend to economic and social developments,...
In this chapter, you will learn to: Discuss what integration of the global economy means for individual companies and their managers, describe how the world economy is becoming more integrated than ever before, define the strategies organizations use to compete in the global marketplace, compare the various entry modes organizations use to enter overseas markets,...
Operations management is identified within the organizational chart and its role in the organization is defined. Chapter one presents a concept map and outlines the textbook chapters. The chapters are grouped by the key themes of strategic planning, project management, decision analysis, quality, supply chain management, and e-commerce.
The learning objectives for Chapter 9 include: Operations consulting defined, operations consulting and the 5 P’s, hierarchy within a consulting organization, stages of operations consulting, operations consulting tool kit, reengineering.
Chapter 2: The externaland internal environments. Chapter 2 describes the external environment in which managers and their organizations operate - the context that both constrains and provides opportunities for managers. It also discusses what can be described as the organization’s internal environment: its culture.
Chapter 6 - International management. After studying Chapter 6, you will be able to: Discuss what integration of the global economy means for individual companies and their managers, describe how the world economy is becoming more integrated than ever before, define the strategies organizations use to compete in the global marketplace,...
After studying Chapter 8, you will be able to: Explain how differentiation and integration influence an organization's structure, summarize how authority operates, define the roles of the board of directors and the chief executive officer, discuss how span of control affects structure and managerial effectiveness,...
Chapter 9 - Organizational agility. After studying Chapter 9, you will be able to: Discuss why it is critical for organizations to be responsive, describe the qualities of an organic organization structure, identify strategies and dynamic organizational concepts that can improve and organization’s responsiveness,...
Chapter 10 - Human resources management. After completing this chapter, students will be able to: Discuss how companies use human resources management to gain competitive advantage, give reasons why companies recruit both internally and externally for new hires, identify various methods for selecting new employees,...
Chapter 11 - Managing the diverse workforce. Describe how changes in the U.S. workforce make diversity a critical organizational and managerial issue, distinguish between affirmative action and managing diversity, explain how diversity, if well managed, can give organizations a competitive edge,...