Consumer behavior

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  • SYSTEM DESIGN AND CONSUMER BEHAVIOR IN ELECTRONIC COMMERCE Hanushek cautions: “If the efficiency of our school systems is due to poor incentives for teachers and administrators coupled with poor decisionmaking by consumers, it would be unwise to expect much from programs that seek to strengthen ‘market forces’ in the selection of schools,” (1981, p. 34-35; emphasis added). Moreover, if students’ outcomes depend importantly on the characteristics of their classmates (i.e.

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  • The general objective of the study was to reveal real consumer behavior towards clothing products of GARCO 10 at Long Bien district. The research used the primary data collected from the survey of 120 customers in 2013.

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  • Chapter 6: Consumer behavior. After reading this chapter, you should be able to: Articulate the steps in the consumer buying process, describe the difference between functional and psychological needs, describe factors that affect information search, discuss postpurchase outcomes, list the factors that affect the consumer decision process, describe how involvement influences the consumer decision process.

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  • (BQ) Part 2 book "Consumer behavior - Building marketing strategy" has contents: Self-Concept and lifestyle, situational influences, consumer decision process and problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, postpurchase processes, customer satisfaction and customer commitment.

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  • In this chapter, you will see how individual consumers allocate their incomes among the various goods and services available to them. Given a certain budget, how does a consumer decide which goods and services to buy? This chapter will develop a model to answer this question. This chapter will also survey some of the recent insights about consumer behavior provided by the field of behavioral economics.

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  • After completing this chapter, students will be able to: Relate how behavioral economics and prospect theory shed light on many consumer behaviors; relate how the indifference curve model of consumer behavior derives demand curves from budget lines, indifference curves, and utility maximization.

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  • (BQ) Part 1 book "Consumer behavior" has contents: Cross-Cultural variations in consumer behavior; the changing american society - values; the changing american society - demographics and social stratification; the changing american society - subcultures; the american society - families and households; group influences on consumer behavior...and other contents.

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  • (BQ) Part 2 book "Consumer behavior" has contents: Learning, memory, and product positioning; attitudes and influencing attitudes; situational influences; consumer decision process and problem recognition; information search; alternative evaluation and selection; outlet selection and purchase,...and other contents.

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  • The basic purpose of this chapter is to acknowledge the role that determinants other than culture play in influencing consumer behavior. The chapter thus examines the psychological and social dimensions, and these include motivation, learning, personality, psychographics, perception, attitude, social class, group, family, opinion leadership, and the diffusion process of innovations.

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  • (BQ) Part 1 book "Consumer behavior - Building marketing strategy" has contents: Consumer behavior and marketing strategy; cross cultural variations in consumer behavior; the changing american society - Values; the changing american society - Demographics and social stratification; the changing american society - Demographics and social stratification;...and other contents.

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  • This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

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  • The main contents of this chapter include all of the following: Model of consumer behavior, characteristics affecting consumer behavior, types of buying decision behavior, the buyer decision process, the buyer decision process for new products.

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  • Tham khảo sách 'online consumer psychology understanding and influencing consumer behavior in the virtual world', y tế - sức khoẻ, y học thường thức phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Consumer market – all the individuals and households who buy or acquire goods and services for personal consumption.

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  • (BQ) Part 1 book "Microeconomics and behavior" has contents: Introduction, the theory of consumer behavior, rational consumer choice, individual and market demand, applications of rational choice and demand theories, the economics of information and choice under uncertainty, the importance of altruism and other nonegoistic behavior, cognitive limitations and consumer behavior.

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  • Research purposes: On the one hand, the research investigates the consumer behavior model, and the external and internal factors of the consumer’s “black box” that have impacts on the consumer’s behavioral intentions towards mobile services. On the other hand, based on theresults of the investigation of the Vietnamese consumer behaviors, the research provides an analysis of the orientation of the marketing mix employed by the Vietnamese mobile enterprises over the past time and proposes a new orientation to these enterprises for thecoming time.

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  • The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Areas for further research are discussed.

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  • Tham khảo sách 'why people buy things they don't need understanding and predicting consumer behavior (2004)', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  •  Lectures "Marketing management - Chapter 6: Analyzing consumer markets" provides students with the knowledge: Influencing factors to consumer behavior, consumer buying process. Invite you to refer to the disclosures.

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  • (BQ) Part 1 book "Economics" has book: Limits, alternatives, and choices; the market system and the circular flow; demand, supply, and market equilibrium; private and public sectors; the united states in the global economy; elasticity, consumer surplus, and producer surplus; consumer behavior; the costs of production,... and other contents.

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