Consumer products

Xem 1-20 trên 484 kết quả Consumer products
  • Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.

    pdf7p toan184 11-01-2011 118 15   Download

  • Tham khảo sách 'committee on toxicity of chemicals in food, consumer products and the environment - subgroup report on the lowermoor water pollution incident', khoa học tự nhiên, công nghệ môi trường phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • This study investigated young female consumers' beauty product shopping behavioural patterns, their perceived importance of product attributes, and their attitude towards and purchase of natural beauty products. This study also examines whether consumers' product attitudes and shopping behaviours are influenced by their health and environmental consciousness. Data were collected from a convenience sample of 210 female college students enrolled at a south-eastern university in the US.

    pdf12p toan184 11-01-2011 109 7   Download

  • Thuyết trình: Bureau veritas consumer products service Việt Nam nhằm giới thiệu về Bureau veritas CPS Việt Nam, hệ thống quản lý chất lượng, bộ phận kiểm định chất lượng - lab, kết quả đạt được trong quá trình áp dụng hệ thống quản lý chất lượng của công ty.

    ppt31p slow_12 26-06-2014 17 6   Download

  • Tham khảo sách 'online consumer psychology understanding and influencing consumer behavior in the virtual world', y tế - sức khoẻ, y học thường thức phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf0p cronus75 13-01-2013 38 3   Download

  • Only multinational giants facilitate and benefit from the globalization of markets. The most global markets currently are markets for consumer products.

    ppt10p uocvong09 19-10-2015 9 2   Download

  • Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require; discuss two additional product issues: socially responsible product decisions and international product and services marketing.

    ppt37p allbymyself_06 28-01-2016 9 2   Download

  • SYSTEM DESIGN AND CONSUMER BEHAVIOR IN ELECTRONIC COMMERCE Hanushek cautions: “If the efficiency of our school systems is due to poor incentives for teachers and administrators coupled with poor decisionmaking by consumers, it would be unwise to expect much from programs that seek to strengthen ‘market forces’ in the selection of schools,” (1981, p. 34-35; emphasis added). Moreover, if students’ outcomes depend importantly on the characteristics of their classmates (i.e.

    pdf231p mualan_mualan 25-02-2013 41 15   Download

  • These groups fall into at least three classes: market, product and sensory professionals. Of the three classes, two (market professionals and sensory professionals) have well-defined responsibilities. The third class, the “product professional” has eluded a clear definition of who they are and what they do. The market researcher studies the market, to understand market trends, and to discover how the consumer fits into that market. When it comes to products, market researchers focus on how the product and consumer come together for market benefit....

    pdf403p baobinh1311 25-09-2012 32 11   Download

  • Consumer financing have become increasingly important in the private sector of Pakistan for the last two decades. With the new reforms in the banking sector, the marketing of financial products has become very competitive, creating a needfor strategizing the marketing efforts. This study investigates the shift of Pakistani consumers towards the use of plastic money, with emphasis on credit cards. A survey of consumers holding (at least) one or no credit card were used for data collection.

    pdf12p toan184 11-01-2011 133 12   Download

  • This research examines how differences in the organization of brand information in memory between higher and lower knowledge consumers affects which brands are retrieved when consumers are provided with a usage situation. A spreading activation network model of memory is used to predict the results of an experiment where the usage situations were varied at encoding and repeated recall sessions.

    pdf12p toan184 11-01-2011 101 9   Download

  • Tham khảo sách 'nanotechnology in food products', khoa học tự nhiên, công nghệ sinh học phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf146p layon_5 29-03-2013 32 9   Download

  • Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to build brand identification and influence food product purchases. Unfortunately, foods marketed to children—from highly sweetened cereals to cookies, candy, fast foods, and soda—are predominantly high in calories, sugar, and fat.

    pdf0p dangsuynghi 15-03-2013 21 6   Download

  • The results of studies reported in this article suggest that product-related experience has a greater influence on self-assessed knowledge judgments than does stored product class information and that this greater influence is due to greater accessibility in memory. In addition, stored product class information was found to be a more important determinant of objective than self-assessed knowledge, while product-related experience was a more important determinant of self-assessed than objective knowledge.

    pdf12p toan184 11-01-2011 99 6   Download

  • Please note: Sales tax will apply if you provide your customer with a copy of the electronically transferred product in any sort of tangible form such as a copy of the product on a CD or other storage media, a tangible print, copy, or transparency of the product. Tax will also apply if you provide your customer with a digital image delivered on stor age media such as an external hard drive, flash drive, or flash memory card, whether the media is furnished by you or your customer. In addition, your itemized charges to your customer for tangible, intermediate production aids...

    pdf32p hoangphiyeah1tv 24-04-2013 34 5   Download

  • Depletion of mineral resources is one of the major problems in the world. We have consumed available resources as if they were unlimited, and at the same time we generate a huge quantity of waste, thereby contaminating the Earth. The amount of waste in our society reflects how much resources we consume. We, as modern society, create more products and packaging which is visually appealing but cannot be easily decomposed. Energy demands, resource limitations, and environmental pollution are closely linked.

    pdf306p wqwqwqwqwq 09-07-2012 24 5   Download

  • In September 2001, a survey was carried out among members of the Mexican- Swiss Business Association (Asociación Empresarial Mexicano-Suiza) in Mexico in order to identify business opportunities for Swiss exporters in the Mexican market. Many survey participants – mostly high ranking business executives with a good knowledge of both the Swiss and the Mexican business environment – said they saw good business opportunities for Swiss producers of high quality consumer products.

    pdf20p nhacchovina 22-03-2013 23 4   Download

  • Mexican market researchers have defined three “Socio-Economic Levels” (SEL; niveles socioeconómicos) of Mexico’s urban population which is of particular interest to marketers. 1 The high Socio-Economic Level (SEL) makes up around 8% of the urban population of Mexico (see Table 4). This is beyond any doubt the most interesting customer segment for Swiss exporters of high quality consumer products. Parts of the Medium SEL (which totals 29% of the urban population) might also be in a position to afford Swiss products.

    pdf21p nhacchovina 22-03-2013 25 4   Download

  • When toymaker Mattel launched an e-commerce website in 2009 (shop.mattel.com), it used a heavy dose of video to increase consumer engagement and distinguish its offerings from those found on traditional retail sites. The company, in effect, turned video into a direct sales tool: in the fi rst year, as many as 42% of the top-selling products on the Mattel site appeared after a visitor clicked on a video. Mattel cross-promotes the store and specifi c products heavily through its Facebook page and Twitter account.

    pdf6p nhacchovina 22-03-2013 22 4   Download

  •  Maximizing Operational Efficiency and Reducing Air Emissions: The Natural Gas STAR Program, a flexible, voluntary partnership between EPA and oil and natural gas operating companies, encourages companies—both in the United States and internationally—to adopt proven, cost-effective technologies and practices that improve operational efficiency and reduce methane emissions. This very successful voluntary program has 130 domestic partner companies and 8 international partner companies.

    pdf63p nhacchovina 23-03-2013 18 4   Download

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