These groups fall into at least three classes: market, product and
sensory professionals. Of the three classes, two (market professionals and
sensory professionals) have well-defined responsibilities. The third class, the
“product professional” has eluded a clear definition of who they are and
what they do.
The market researcher studies the market, to understand market trends, and
to discover how the consumer fits into that market. When it comes to products,
market researchers focus on how the product and consumer come together for
If the process for selling goods on World of Good by eBay seems daunting to you, be
aware that the company has anticipated this and has developed a program to help
Sellers and Producer Groups who don’t have the time, experience, Internet connection,
or otherwise lack capacity to complete the process outlined above. This initiative is
called the Marketplace Access Program (MAP) and puts sellers in contact with what
World of Good by eBay calls MAP Agents. Map Agents are experienced eBay sellers
who help qualified WorldofGood.
to achieve state solar megawatt goals, a solar marketing plan must address the technology’s
value proposition, its perception of unreliability, the complexity of purchasing solar and
this guide cites many marketing initiatives that are contributing to the growth and interest
in solar across the country. However, the guide is not meant to be a clearinghouse of all solar
marketing programs, nor an endorsement of any one particular approach.
The Big Idea. It’s always been the ultimate goal of marketing communications:
the idea that perfectly encompasses a brand’s personality while connecting
with consumers in a way that ultimately generates transactions. Brands remain
on the never-ending quest for the Big Idea. As the media landscape and
technology transform the way consumers receive information, increasingly it’s
public relations fi rms that are clients’ partners on that quest. “Today what we see is a lot more jump ball,” says Harris Diamond,
CEO of Weber Shandwick.
Economic and government “uncertainty” continues to mar recovery efforts. These areas of
uncertainty trigger anxiety among consumers, investors, and business owners alike. The degree
to which “uncertainty” negatively impacts the small-business economy generates much de-
bate, prompting the addition of two new problems, “Uncertainty over Economic Conditions”
and “Uncertainty over Government Actions.”
“Uncertainty over Economic Conditions” is one of the six new problems added to the
survey this year.