Corporate advertising

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  • To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.

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  • Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds

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  • This material is written for students who major in E-commerce. The topics selected mostly deal with basic areas of business and economics. They are presented in an order from a sole proprietorship to a multinational corporation. Each lesson is introduced and related to the previous lesson. Besides, students also have chance to deal with several topics related to information technology which has a very close relationship with e-commerce.

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  • Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....

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  • This is a book about Creative Business Ideas. These words do not necessarily trip off the tongue. And there are those who might suggest that “creative” and “business” are as unnatural a combination as “business” and “ideas.” I can understand that. Most often, business thinking is based only in numbers, research, analysis, and logic. These are comfortable staples of predictability for business-trained minds and corporate decision makers. And for risk avoidance in general. Creativity is for the artists and dreamers, poets and ad people.

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  • With this in mind, Roberts met with Holscher and together they created YouthAIDS, sketching the logo and mission on a napkin over coffee in a Washington, DC café. YouthAIDS would be a specific entity within the PSI portfolio of activities. The concept was to begin with a cause-related marketing campaign that would provide a platform from which to raise awareness, promote PSI’s work and provide a novel source of funding. The cause – preventing young people from becoming infected with HIV – would form the core of the campaign.

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  • Do a Google search for “Free PMP Exam Questions”. Go ahead – do it. What do you see? You find that almost all of the sites out there will give away just a few questions as advertisement for an online training course or a book or something really expensive that might help you pass the PMP exam. That bothered us when we were studying for the exam ourselves, and it still bothers us now. We really like the idea of a project management community, where people use the same vocabulary to talk about the job, and help each other grow professionally....

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  • Most retail investors buy corporate bonds through a public offer. A company that makes a public offer will issue a prospectus and investors apply directly to buy bonds. Many investors find out about these offers through newspaper advertisements. The prospectus for an offer of corporate bonds generally specifies a minimum investment parcel (or bundle of bonds). People who invest in corporate bonds when they are first issued pay the face value of the bond (usually $100 each).

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  • The subject of this book is the National Basketball Association (NBA), which, for various reasons, has evolved into one of the most competitive, prominent, and successful organizations in the history of American team sports.

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  • Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC, publicly available online corporate data and information provided by online ad selling companies.

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  • Entries in the Digital Advertising categories are Internet and mobile media driven executions that will be judged online, or on the mobile devices for which they were created. Where the original web content is no longer available online, the entrant should attempt to provide a competition judging site for the work. URLs, banners and menus must not contain any references to the entrant. Products are defined as, but not limited to: The products only, not the sellers or dealers (see Outlets).

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  • Graphic Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or Digital company. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and Digital company they may be called Printing Surface Producers or Printing Assistants. Two-dimensional objects may involve any kind of printed material. Planning three-dimensional objects involves technical design and creating a visual image of the object (such as packaging).

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  • In two decades the Internet has become central to social and economic life and is, today, a mature and integral element of the U. S. national economy. It is not only vital infrastructure, it is a spur to entrepreneurship and social change. It has changed the way firms find customers, customers find information, and people manage social relationships. It contributes significant value to the U.S. economy by creating and maintaining jobs, facilitating the rapid flow of information, and generally enabling the growth and prosperity of businesses.

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  • Studio photography covers a wide range of disciplines. In its simplest form it is part of the documentation process for a driver’s licence, ID, passport, etc.; at its most complex, cinematography and its role in the creation of films. Within this spectrum fall portraiture, fashion, still life, film library, product, advertising illustration, industrial, corporate and architectural.

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  • Advertising is well-known as a method of promotion, a method used by corporations to introduce their products and services to the market, attract the eye of consumers and increase sales^ Cntic^ofpi V advertising argue that advertising is the main drive of soaring sales of some products and services, inducing consumers to purchase what they do not actually need in their daily lives, This contention is self-evident.

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  • While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein. This book presents general information about technology and services that are constantly changing, and therefore it may contain errors and/or information that, while accurate when it was written, is no longer accurate by the time you read it.

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  • In the 1980s, the design profession experienced substantial growth with the emergence of a dominant retailing sector and the mergers and de-mutualisation of major financial institutions. This investment in design was especially in interiors, corporate identity, packaging and graphics. Graphics/corporate identity/packaging companies dominate the profession and these companies serve retail and service companies in the UK, as well as exporting their services.

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  • Personalization is just one of the five Internet “P’s”. The other four are Products, Promotion, Presentation and Processes. When building a website, businesses must be aware that some products are suitable for the Internet and some are just not. The most suitable product should be put first on the website. Web sites also need to be promoted through advertising. Presentation plays an important role. The website has to have easy to use navigation and the look and feel should keep with the corporation standards. The website itself is of major importance. A Company’s...

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  • This case study examines an integrated marketing communications success story: Subaru’s 14-year unwavering, authentic relationship with the gay and lesbian communities during which sales have doubled. Subaru reached out to the gay and lesbian consumers in 1995, beginning with corporate sponsorship of the Rainbow Card, followed by gay and lesbian-specific advertising campaigns and numerous strategic sponsorships. Subaru’s corporate communication efforts were and continue to be revolutionary considering U.S.

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  • The traditional type of distribution system has been steadily replaced, and State-owned and collectively-owned retail outlets declined significantly in share between 1978 and 1990, from nearly 90% to 17%, while private outlets increased rapidly from little more than 10% to about 80% during the same period. There were 67 times as many private outlets in 1990 as in 1978. Today, each provincial or city statistical bureau has an information consultancy office which undertakes market research for both foreign and domestic clients.

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