Understand the roles of economies of scope and
revenue-enhancement synergy in corporate
strategy. Explain the different forms of diversification
Understand when it makes sense for a firm to
own a particular business
Chapter 8 - Corporate strategy: Diversification and the multibusiness company. After studying this chapter, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...
Chapter 8 - Diversification: Strategies for managing a group of businesses. After completing this unit, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fits capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...
Chapter 8 - Corporate strategy: Diversification and the multibusiness company. Learning objectives of this chapter: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...
Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
Exxon Corporation CASE 2 Kao Corporation of Japan CASE 3 AT&T: Shifting Corporate Strategies in the 1990s Introduction The Concept of Resources in Corporate Strategy Alternate Routes of Corporate Strategy New Stages New Products and Industries Broad Types of Corporate Strategies Vertical Integration Related Diversification Building Synergy in Related Diversification Unrelated Diversification Corporate Strategies Compared More Attractive Terrain Growth Profitability Stability Access to Resources Physical Assets Technologies Expertise Sharing Activities Costs of Diversification Cost of Ignora...
Lesson 3 – Crafting a strategy has outline 3.1 The five generic competitive strategies, 3.2 Supplementing the chosen competitive strategy – other importatn strategy choices, 3.3 Strategies for competing in international markets, 3.4 corporate strategy: diversification and the multibusiness company.
Business is one of the most diverse activities of mankind. Business operations typically handled by the business institutions such as companies, corporations, private ... but can also be active self of individuals.To evaluate the business, people have many different criteria such as revenue growth, profit margin, net profit ...
In an age of uncertainty, peering 15 years into the future may seem like hubris. But ignoring long-term
trends—demographic, economic, corporate—is an even less attractive option. Understanding the long-term future is vital in ensuring that strategies are sustainable, that opportunities are identified at an early stage and that challenges are addressed beforethey become insurmountable.
This report assesses likely changes to the global economy, to eight major industries and to corporate structures between now and 2020. Our research drew on three main initiatives....
The shipping industry is both special and fascinating. It is special, above all, because of its
truly global nature, the huge discrete investments needed, the highly cyclical markets at play,
and the unique competitive structure, with many determined players. It is fascinating, above
all, because fortunes are made—and lost—at a fast pace, with some of the most risk-willing
owners also serving as decision makers.
This book is the result of at least seven forces that have shaped my interest in shipping
corporations and their strategies. The first is purely personal.
Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....
This is a book about Creative Business Ideas.
These words do not necessarily trip off the tongue. And there are those who
might suggest that “creative” and “business” are as unnatural a combination as
“business” and “ideas.” I can understand that. Most often, business thinking is based
only in numbers, research, analysis, and logic. These are comfortable staples of predictability
for business-trained minds and corporate decision makers. And for risk
avoidance in general. Creativity is for the artists and dreamers, poets and ad people.
Global Corporate Finance provides students with the practical skills needed to understand global financial problems and techniques. The fifth edition of this essential text emphasizes shareholder value and corporate governance, global strategy, and corporate finance practice. With the addition of 26 new case studies, an enhanced focus on international topics, and increased coverage of emerging markets, the new edition is an indispensable text for undergraduate and graduate students.
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The selection of neo-institutional theory as theoretical lens for the dissertation rests on several
First, the theory bears significant potential to generate fresh insights into the
strategy formation process (Mintzberg and Lampel, 1999; Hensmans, 2003). Second, it con-
ceptualizes very well the environment, its actors, its creation, and its internal functioning
In this chapter students will be able to: Be able to identify the key features of a company’s corporate culture, understand how and why a company’s culture can aid the drive for proficient strategy execution and operating excellence, learn the kinds of actions management can take to change a problem corporate culture.
Chapter 9 - Ethics, corporate social responsibility, environmental sustainability, and strategy. After studying this chapter, you should be able to: Understand how the standards of ethical behavior in business relate to the ethical standards and norms of the larger society and culture in which a company operates, recognize conditions that can give rise to unethical business strategies and behavior, gain an understanding of the costs of business ethics failures.
Bài giảng Chapter 6: Corporate-Level Strategy các bạn sẽ được tham khảo về chiến lược của công ty thông qua một số câu hỏi cơ bản như: What businesses should the corporation be in?; How should the corporate office manage the array of business units?... Cùng tìm hiểu để nắm bắt nội dung thông tin tài liệu.
Chapter 9 - Ethical business strategies, social responsibility, and environmental sustainability. This chapter includes contents: What do we mean by business ethics? Where do ethical standards come from – are they universal or dependent on local norms and situational circumstances? the three categories of management morality drivers of unethical strategies and business behavior why ethical strategies matter approaches to managing a company’s ethical conduct social responsibility and corporate citizenship strategies.