Creative brand

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  • Doing business with our hearts means three things: approaching others with generosity, relating to them with empathy, and moving forward in our business and our lives with trust. Before we get into answering the specifi c questions about running a creative service business, let’s take a brief look at why these three concepts are so important, and how they can fundamentally change the way you do business.

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  • This book is about graphic design rather than being a book of graphic design. The distinction may seem slight, but it is fundamental to this volume as it covers the graphic design industry and its processes rather than simply functioning as a coffee-table book. However, this book also contains works from highly imaginative creatives, which are used to illustrate the fundamental principles and working methods that graphic designers employ in their day-to-day activities

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  • Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.

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  • Today social are growing, human life increasingly modern housewife as a wide selection of products to support family care work. The rice cooker is one of those products. Currently on the market there are many types of rice cooker Cuckoo, Korean brand.

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  • All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. This article was originally published in the San Francisco Area Romance Writers of America newsletter in March 2009. .AUTHOR BRANDING: WHAT IS A BRAND? Authors tend to distance themselves from the business side of publishing. For some, there is an almost willful avoidance of anything removed from the creative process.

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  • This publication is licensed under a Creative Commons License, see www.creativecommons.org. The text may be reproduced for non-commercial purposes, provided that credit is given to the original author(s). Please contact AU Press, Athabasca University at aupress@athabascau.ca for permission beyond the usage outlined in the Creative Commons license. .

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  • What are you trying to accomplish with your email marketing campaign? Are you trying to drive more traffic to your web site, or are you recommending a specific product? Or are you building your brand by providing relevant news and information to your subscribers? Your marketing objectives should drive the content and creative elements of your campaign, as well as set expectations for how you will measure success. If you are recommending a specific product, success is usually measured by how many people purchased the product.

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  • CHAPTER 9 CREATING BRAND EQUITY. Building a strong brand requires careful planning and a great deal o f l o n g - t e r m investment. A t t h e heart o f a successful b r a n d is a great p r o d u c t or service, backed by creatively designed and executed marketing. One o f t h e hottest brands around is G o o g l e

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  • PSI President and CEO Karl Hofmann recalls: “In just over 10 years, the YouthAIDS platform grew into a brand that drove attention and resources for HIV prevention and education. PSI, at that time, was a highly successful implementing organization but traveled below the radar with little brand awareness except among a small set of development insiders. By creatively marketing the HIV implementation arm of our organization in a more attractive and media friendly way, Roberts was able to give YouthAIDS real substance and to raise diversified funds.

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  • Graphic design is a creative process that combines art and technology to communicate ideas in print and electronic media. Graphic design often refers to both the process (designing) by which the visual communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), websites, publications (magazines, newspapers, and books), advertisements, and product packaging.

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  • The Facebook newsfeeds we will see at the end of next year will look very different from the ones we see now. We will see the rise of bigger, bolder, more interactive – and intrusive – Facebook advertisements in 2013. It was only a matter of time before Facebook sought to monetize and justify its massive valuation. The drive for effective and revenue-generating advertising will draw on its powerful social ecosystem, pushing the creative formats and placements far away from the ads we see today.

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  • Importantly, although some general rules are emerging, these do not always apply. Macro factors such as industry and brand status will play a role, but media planners will also need to consider micro factors such as creative strength, web site context and frequency effects. There will be no standard template for campaign planning against a specific objective. An awareness campaign which just employs billboards and wallpapers will likely drive awareness, but the potential negative repercussions on other brand metrics will need to be considered.

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