This is a book about Creative Business Ideas.
These words do not necessarily trip off the tongue. And there are those who
might suggest that “creative” and “business” are as unnatural a combination as
“business” and “ideas.” I can understand that. Most often, business thinking is based
only in numbers, research, analysis, and logic. These are comfortable staples of predictability
for business-trained minds and corporate decision makers. And for risk
avoidance in general. Creativity is for the artists and dreamers, poets and ad people.
While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems....
Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....
Too often, today's managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and diversity. Despite apparent promise, quick-fix panaceas fail because they are not holistic or creative enough. They focus on parts of the organization rather than the whole, take little account of interaction, and pander to the notion that there is one best solution in all circumstances. As instances of such failure escalate, intelligent managers are increasingly seeking to improve results through Systems Thinking....
As a creative director, business owner or manager of a creative team, the chances are you already
coach your people to an extent - and you may be better at it than you realise. But there's also a
fair chance that you have received little support in developing your people management skills.
In the creative industries, so much attention is lavished on creative ‘talent’ and the products of
creativity that vital aspects of the creative process are often overlooked.
Congratulations! You are one of the few people that will have exclusive access to a little-known, yet very profitable home-based business niche that may earn you up to $600 a day or more cleaning foreclosured homes for national banks, mortgage companies and insurance institutions...
I dedicate this book to Susan Shank Mix, my wife, lifelong friend, and trusted advisor. Without her encouragement, creativity, and support, this book would be still in my imagination. —Dr. Dean McKay I dedicate this book to Al Burgos, an accountant with the heart of an astronomer, because without him, no deadline would
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.
These days, there's hardly a mission statement that doesn't herald it, or a CEO who doesn't laud it. And yet despite all of the attention that business creativity has won over the past few years, maddeningly little is known about day-to-day innovation in the workplace. Where do breakthrough ideas come from? What kind of work environment allows them to flourish? What can leaders do to sustain the stimulants to creativity -- and break through the barriers? Teresa Amabile has been grappling with those questions for nearly 30 years.
Creative accounting is nothing new. It has been a temptation and a problem from
the moment that accounting principles were first used to report on business
performance. There is an old joke about the accountant who is asked to add up two
and two and who produces the response ‘What would you like the answer to be?’
It is an appropriate reminder that financial measurement is not an exact science.
In fact this old joke provides a good starting point because it leads to a helpful
working definition of creative accounting.
Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center--ad hoc activities that don’t provide measurable results that can be tracked to the bottom line. This e-book defines our Strategic Marketing Process that businesses can use to standardize their daily, monthly and annual revenue-generating activities. It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales.
Women are becoming entrepreneurs at a record pace. Whether we are
motivated to create our own wealth, have the flexibility to work and
raise a family, or want more from life than simply churning out a
paycheck—women everywhere are making the move. We are exchanging
our corporate 401(k)s and benefits for the liberation and creative
fulfillment of entrepreneurship. So why aren’t you?
The nonverbal aspect of an ad or commerical carries half the burden of communicating te big idea. in fact, the nonverbal message is inseparable from te verbal. As advertising copy goes through the editing process, copywriters must be prepared for an inevitable (and sometimes lengthy) succession of edits and credits from agency and client managers and legal departments. Copywriters must be more than creative; they must be patient, flexible, mature and able to exercise great self control.
Introduction A Declaration of creativity The Creative Universal Flux Be happy - Whatever your Home Zone, You are Needed! The First Phase Of Creativity: Openness (Blue Zone) Before you start creating – the inevitable ‘But is this really the time for it?’ objection. The ‘But we can’t afford it’ objection.
Doing business with our hearts means three things: approaching others
with generosity, relating to them with empathy, and moving forward in our
business and our lives with trust. Before we get into answering the specifi c
questions about running a creative service business, let’s take a brief look at
why these three concepts are so important, and how they can fundamentally
change the way you do business.
It’s not about giving workers a smiley face for producing more widgets. You’ll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.
A creative person needs three things to be happy: 1. Freedom — to do what you want, when you want and how you want it. Not just in holidays and spare time — but also doing meaningful work, in your own way. 2. Money — to maintain your independence and fund your creative projects. Of course you want a nice place to live, but you’re not so worried about a bigger car than the guy next door. You’d rather spend money on experiences than status symbols.