Creative processes

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  • The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

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  • The subject of creativity in public relations is something of an enigma. Ask any client or senior manager what key skills are required by a PR practitioner and they will invariably include the ability to be creative and to add the creative dimension to their work. In the UK, public relations practitioners work in an industry with millions of pounds spent by organizations and clients to pay them to be creative and practise creativity.

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  • Nature compels us all to move through life. We could not remain stationary however much we wished. Every right-thinking person wants not merely to move through life like a sound-producing, perambulating plant, but to develop – to improve – and to continue the development mentally to the close of physical life. This development can occur only through the improvement of the quality of individual thought and the ideals, actions and conditions that arise as a consequence. Hence a study of the creative processes of thought and how to apply them is of supreme importance to each one of us.

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  • Nature compels us all to move through life. We could not remain stationary however much we wished. Every right-thinking person wants not merely to move through life like a sound-producing, perambulating plant, but to develop – to improve – and to continue the development mentally to the close of physical life. This development can occur only through the improvement of the quality of individual thought and the ideals, actions and conditions that arise as a consequence. Hence a study of the creative processes of thought and how to apply them is of supreme importance to each one of us.

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  • PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term “Creatice Brief.” Once established, we go full-throttle with the creative process and start to conceptualize ideas.

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  • That’s where The Creative Training Idea Book can help. By providing a comprehensive resource of research on learning, creative tips, techniques, and sources for obtaining innovative and inexpensive items to add pizzazz to any training program, I hope to spark your imagination. I also intend to provide you with a valuable tool for future reference in your efforts to create the best possible learning environment and experience for your audiences

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  • As a creative director, business owner or manager of a creative team, the chances are you already coach your people to an extent - and you may be better at it than you realise. But there's also a fair chance that you have received little support in developing your people management skills. In the creative industries, so much attention is lavished on creative ‘talent’ and the products of creativity that vital aspects of the creative process are often overlooked.

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  • A portable, versatile and flexible data visualization design approach that will help you navigate the complex path towards success Explains the many different reasons for creating visualizations and identifies the key parameters which lead to very different design options. Thorough explanation of the many visual variables and visualization taxonomy to provide you with a menu of creative options.

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  • Information retrieval (IR) and figurative language processing (FLP) could scarcely be more different in their treatment of language and meaning. IR views language as an open-ended set of mostly stable signs with which texts can be indexed and retrieved, focusing more on a text’s potential relevance than its potential meaning. In contrast, FLP views language as a system of unstable signs that can be used to talk about the world in creative new ways.

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  • In this paper, we propose a computational approach to generate neologisms consisting of homophonic puns and metaphors based on the category of the service to be named and the properties to be underlined. We describe all the linguistic resources and natural language processing techniques that we have exploited for this task.

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  • Chapter 10 - Creativity and team decision making. In this chapter, you will learn to: define creativity, outline the four steps in the creative process, describe the characteristics of creative employees, discuss the workplace conditions that support creativity, identify five problems facing teams when making decisions, compare and contrast the five structures for team decision making, explain why brainstorming may be more effective than scholars originally believed.

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  • Chapter 8 - Creative strategy: Planning and development. After completing this unit, you should be able to: To discuss what is meant by advertising creativity and examine the role of creative strategy in advertising, to consider the process that guides the creation of advertising messages and the research inputs into the stages of the creative process, to examine creative strategy development and the roles of various client and agency personnel involved in it,...

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  • How to fold origami combine to make a simple rectangular piece of paper (2 pm), which is usually square, into the complex (3 pm), no cut and paste in the process of folding, this is the trend of modern origami. Unlike people often think, the rules of traditional Japanese origami

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  • Since you are reading this right now, let us assume you have at least one draft of your writing that you want to proofread, revise, and edit in order to present a well-written and clear finished piece.As all good writers know, a first draft needs to be cleaned up, trimmed down, and organized. This book is designed to help you do just that—in 20 short lessons in just 20 minutes a day. This book stands alone as a teaching tool.You can pick it up and learn a new skill at any point during the writing process....

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  • In Leading Change, John Kotter examines the efforts of more than 100 companies to remake themselves into better competitors.

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  • These cultural grids determine how reality is constructed in both source and target texts, and the skill of the translator in manipulating these grids will determine the success of the outcome. Lefevere argues that these cultural grids, a notion deriving from Pierre Bourdieu’s notion of cultural capital, highlight the creativity of the translator, for he or she is inevitably engaged in a complex creative process.

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  • This book is about graphic design rather than being a book of graphic design. The distinction may seem slight, but it is fundamental to this volume as it covers the graphic design industry and its processes rather than simply functioning as a coffee-table book. However, this book also contains works from highly imaginative creatives, which are used to illustrate the fundamental principles and working methods that graphic designers employ in their day-to-day activities

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  • The discovery of efficacious new human therapeutic agents is one of humanity’s most vital tasks. It is an enormously demanding activity that requires creativity, a vast range of scientific knowledge, and great persistence. It is also an exceedingly expensive activity. In an ideal world, no education would be complete without some exposure to the ways in which new medicines are discovered and developed. For those young people interested in science or medicine, such knowledge is arguably mandatory....

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  • Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

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  • The essence of knowledge management is to improve organizational performance by approaching to the processes such as acquiring knowledge, converting knowledge into useful form, applying or using knowledge, protecting knowledge by intentional and systematic method, and knowledge management can be understood by innovation process of organization with individual to search for creative problem solving method.

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