"Customer Relationship Management: The Winning Strategy in a Challenging Economy"
As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions.
In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.
Thuyết trình: Giá trị thương hiệu theo định hướng khách hàng (customer-based brand equity) nhằm trình bày về giá trị thương hiệu, định hướng khách hàng, tạo ra thương hiệu mạnh: kiến thức thương hiệu, nguồn gốc của giá trị thương hiệu, xây dựng thương hiệu, tạo ra giá trị cho khách hàng.
This case study center’s on a large banking organization destined to develop a customer relationship data warehouse
in order to meet competitive demands and improve its customer service and profitability. Key business activities,
scoping process leading to development of the Data Warehouse will be discussed along with reference to technical
architecture, but, not the data base layout and related metrics owing to paper space limitations .Due to competitive
nature of financial business, name of the Bank in question will not be disclosed....
Cisco enterprise customers have in the past relied heavily upon traditional WAN/MAN services for their
connectivity requirements. Layer 2 circuits based on TDM, Frame Relay, ATM, and SONET have
formed the mainstay of most low-speed WAN services. More recently, high-speed MAN solutions have
been delivered directly over Layer 1 optical circuits, SONET, or through the implementation of
point-to-point or point-to-multipoint Ethernet services delivered over one of these two technologies.
Much has been written in the past few years on Customer Satisfaction measurement
models in order to study the relationship between satisfaction and market share, and the
impact of customer switching barriers (Fornell 1992) in terms of customer satisfaction
Index (CSI). A Customer Satisfaction Index quantifies the level of profitable satisfaction
of a particular customer base and specifies the impact of that satisfaction on the chosen
measure(s) of economic performance.
This white paper explains the concepts, architecture, and implementation details for registry-based
Group Policy in Microsoft® Windows® operating systems. It shows how to create custom
Administrative Template (.adm) files and includes a complete reference for the .adm language. In
addition, it includes information about changes in .adm files for Windows XP with Service Pack 2
Up-to-date information about customer satisfaction is important for successful management of
complex projects. The importance of customer satisfaction is emphasized in the case of projectbased
organizations, where a customer often plays an integral role in the project delivery process.
Turner and Keegan (2001, p. 256) elegantly define project-based organization as an organization
Providing high quality services to our customers continues to be one of the top
priorities of the Patent and Trademark Office. Having myself been a customer of the
Patent and Trademark Office for over 20 years, I am firmly committed to issuing quality
patents, registering quality trademarks and providing high quality customer service.
Each of our major business areas, which include Patents, Trademarks, and Information
Dissemination, has established customer service standards based on input from our
Charging for Network Security Based on Long-Run Incremental Cost Pricing Pricing for the use of the networks is essential in the way that it should be able to reflect the costs benefits imposed on a network when connecting a new generator or demand and to provide forward-looking message to influence the site and size of future network customers. Studies have been extensively carried out over the years to achieve this pricing goal. Few methodologies can directly link nodal generation/demand increment to network long-run marginal/incremental costs.
This demonstration presents the LinGO Grammar Matrix grammar customization system: a repository of distilled linguistic knowledge and a web-based service which elicits a typological description of a language from the user and yields a customized grammar fragment ready for sustained development into a broad-coverage grammar. We describe the implementation of this repository with an emphasis on how the information is made available to users, including in-browser testing capabilities.
This chapter introduces students to activity-based costing (ABC), which is a tool that has been embraced by a wide variety of service, manufacturing, and non-profit organizations. After studying chapter 7, you should be able to: Understand activity-based costing and how it differs from a traditional costing system, assign costs to cost pools using a first-stage allocation, compute activity rates for cost pools,...
To facilitate the creation and usage of custom SMT systems we have created a cloud-based platform for do-it-yourself MT. The platform is developed in the EU collaboration project LetsMT!. This system demonstration paper presents the motivation in developing the LetsMT! platform, its main features, architecture, and an evaluation in a practical use case.
This paper proposes the use of "patternbased" context-free grammars as a basis for building machine translation (MT) systems, which are now being adopted as personal tools by a broad range of users in the cyberspace society. We discuss major requirements for such tools, including easy customization for diverse domains, the efficiency of the translation algorithm, and scalability (incremental improvement in translation quality through user interaction), and describe how our approach meets these requirements. ...
After studying this chapter, you will know: Explain the strategic role of activity-based costing (ABC), describe ABC, the steps in developing an ABC system, and the benefits of an ABC system, determine product costs under both the volume-based method and the ABC method, explain activity-based management (ABM),…
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.
Build compelling Java-based mobile applications using the Android SDK and the Eclipse open-source software development platform. Android: A Programmer's Guide shows you, step-by-step, how to download and set up all of the necessary tools, build and tune dynamic Android programs, and debug your results. Discover how to provide web and chat functions, interact with the phone dialer and GPS devices, and access the latest Google services. You'll also learn how to create custom Content Providers and database-enable your applications using SQLite....
This is common question, and it does not help when answers differ. There is a lot of confusion between a CRM business strategy and a CRM implementation strategy or plan. A CRM strategy is the blueprint for how you are going to achieve the ideal customer base. To do this means revisiting the marketing strategy. What products/services are you going to sell, to whom, at what price and through what channels. In a CRM strategy, this is extended to how is the enterprise going to build customer loyalty once it has got its target customer. How is it going to......
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs....
This chapter introduces you to Windows Forms. Windows Forms are the basis for most Microsoft Windows applications and can be configured to provide a variety of user interface (UI) options. The developer can create forms of various sizes and shapes and customize them to the user’s needs. Forms are hosts for controls, which provide the main functionality of the user interface. Special controls called container controls can be used to control the layout of the user interface.
The new BS EN ISO 9001:2000 standard has made customers the focal point of a process based quality management system. To quote from the introduction to the
This International Standard promotes the adoption of a process approach when developing, implementing and improving the effectiveness of a quality management system, to enhance customer satisfaction by meeting customer requirements.