Xem 1-20 trên 76 kết quả Customer- firm
  • Providing high quality services to our customers continues to be one of the top priorities of the Patent and Trademark Office. Having myself been a customer of the Patent and Trademark Office for over 20 years, I am firmly committed to issuing quality patents, registering quality trademarks and providing high quality customer service. Each of our major business areas, which include Patents, Trademarks, and Information Dissemination, has established customer service standards based on input from our customers.

    pdf20p moser 04-03-2009 64 7   Download

  • Chapter 16 - Securities firms and investment banks. This chapter presented an overview of security firms, which primarily offer retail services to investors, and investment banking firms, which primarily offer activities and services related to corporate customers. Firms in this industry help bring new issues of debt and equity to the financial markets.

    ppt18p tangtuy10 04-05-2016 16 3   Download

  • Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

    ppt31p allbymyself_06 28-01-2016 13 2   Download

  • This chapter presents the following content: Components of market orientation, linking customer needs to company capabilities, stages of internal and external partnering, encouraging integration in marketing operations,...

    ppt16p tangtuy18 12-07-2016 4 2   Download

  • This book consolidates all the best functionality of pivot tables into one guide that provides you with a meaningful tutorial, offering practical solutions to day-to-day problems. Within just the first 2 chapters, you will be creating basic pivot tables, increasing productivity, and producing reports in minutes instead of hours.

    pdf353p trabidao88 18-04-2012 182 84   Download

  • CRM strategy (Customer Relationship Management) is a business philosophy, stemming from Relationship Marketing that joins strategy and technology, with the aim of creating value for both customers and the company. In this paper we justify the interest of establishing a formal system to measure CRM performance. In order to do that, we first focus on the role of marketing performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era.

    doc15p moser 04-03-2009 183 61   Download

  • Tham khảo sách 'advances in econometrics - theory and applications', kinh doanh - tiếp thị, kế hoạch kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf126p wqwqwqwqwq 18-07-2012 61 33   Download

  • Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.

    ppt17p em_van 31-08-2012 46 13   Download

  • Dear Manufacturers, The most valuable customer is one who has already been served. A study commissioned by the US Department of Commerce pointed out that for small and midsize manufacturing firms it costs five times as much to get a customer as it does to keep one. The study also showed that seven out of ten customers never complain when they have a problem. Those two facts alone are reason enough for manufacturers to get out and talk to customers, listen to what they say, and make some changes to keep them coming back. Customer loyalty works! ......

    pdf12p moser 04-03-2009 67 10   Download

  • As previously indicated, customers play a pivotal role in the new Standard. The first section on the scope of the Standard makes it clear that the central purpose of the quality management system is to ensure that the organisation meets the needs of its customers and continually strives to enhance customer satisfaction. Indeed, Section 5 places this responsibility firmly with senior management who must also ensure that adequate and appropriate resources are provided to achieve this objective. ...

    pdf5p dathao 20-10-2009 52 6   Download

  • These qualifications are designed for learners who are employed in senior administrative positions. They would probably be responsible for supervising staff, and for implementing and monitoring systems and services. Learners are required to take mandatory units which cover working in a business environment managing own performance as well as areas such as communicating, supporting sustainability and managing risk.

    pdf355p lenh_hoi_xung 22-02-2013 23 5   Download

  • The balanced scorecard approach to performance measurement was originally developed in the private sector4. If measurement focuses on sales and profits managers can appear successful in the short term while ignoring long term development of the business, for example customer relations or staff training. The balanced scorecard approach tackles this by measuring both the ultimate outcome of the business, and aspects of the business that need to be maintained in the long term. It is balanced between financial and non-financial measures and across stakeholders....

    pdf32p tay_thi_le 19-02-2013 20 4   Download

  • Entry Identification Detach the category and entry number labels from the entry form generated when you submitted your entry information online. The entry number must be firmly affixed in the upper right corner on the back of all entries which are in envelopes. In clear plastic or transparent envelopes, place two copies of the entire entry form into the envelope. In the case of entries that require DVDs or CDs, affix the label on the container or sleeve. DO NOT affix labels to the actual face of the CD or DVD. Label each component of an Integrated Campaign in a similar...

    pdf14p tay_thi_le 19-02-2013 11 2   Download

  • The role of the state is changing from an omnipresent, omniscient, all-powerful, and all-doing entity that tries to do everything for everyone. The state is trying to be more selective, become more of a facilitator, often an organizer, often a mobilizer and a helper. The state does what it can do effectively and leaves other parts of the civil society, including the private sector, the community or- ganizations, the individuals, and the firms, to do what they can do best.

    pdf70p thangbienthai 22-11-2012 24 1   Download

  • After reading this chapter, you should be able to: Describe the roles that HRM plays in firms today and the categories of HRM activities, discuss how the HRM function can define its mission and market, explain the approaches to evaluating the effectiveness of HRM practices, describe the new structures for the HRM function,...

    ppt11p whocare_e 04-10-2016 0 0   Download

  • Imagine that an important customer in your firm commissions you to complete a sophisticated worldwide market study that will form the basis of a global expansion strategy. Or that you are responsible for the development of the product which will determine your firm’s ability to go public. Or that you are in charge of handling the merger of your firm with another. Further imagine that in these situations you receive a strict budget and a precise schedule. You are, as such, involved in a project— and, moreover, you are involved in managing a project.

    pdf42p khanhvi 03-03-2009 410 149   Download

  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

    pdf70p ruavanguom 23-10-2012 189 136   Download

  • M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning.

    pdf473p socolanong 19-04-2012 263 130   Download

  • Revenues: the price of products, merchandise, and services supplied by a firm to its customers during a certain period

    pdf16p hgiang 11-03-2009 370 118   Download

  • Personal Selling Defined: A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services. Importance of Personal Selling: Allows the firm to immediately respond to the needs of the prospect. Allows for immediate customer feedback

    ppt62p hoangvietmk07071990 08-10-2010 169 81   Download

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