Xem 1-20 trên 365 kết quả Customer relationship
  • CRM budgets are less protected. So far, CRM has survived the economic slowdown, but pressure is building. CRM is dangerous. Failure rates are rising, mistakes will be seen by everyone and the impact on the enterprise will be greater. CRM is still a fantasy in most enterprises. CRM done at a department level suboptimizes the customer relationship. CRM can provide a fundamental competitive advantage. Those enterprises that succeed are reaping substantial long-term benefits. CRM should benefit both the supplier and customer. Few initiatives provide any benefit to the customer.

    ppt0p jolie 02-03-2009 300 129   Download

  • Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM’’s domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples....

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  • In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

    ppt31p allbymyself_06 28-01-2016 9 3   Download

  • Chapters 1 through 3 focus on the concept of CRM. Chapter 1 defines what CRM means in today’s business environment and why only organizations with clear and effective CRM strategies are destined for long-term success. Chapter 2 introduces the Customer Service/Sales Profile model, a brand new tool for understanding the dynamic relationship between stand-alone service transactions, repeat customers, and the creation of wonderful customer advocates who love to spread the good word about you and your products and services.

    pdf177p ledung 13-03-2009 489 289   Download

  • Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, advertisements etc.) towards customer 3 Also, customer 3’s size-of-wallet (column A), is the largest. Important measure of customer loyalty; however, SW is unable to provide a clear indication of future revenues and profits that can be expected from a customer.

    ppt61p maonguyenba 11-04-2010 254 177   Download

  • This case study center’s on a large banking organization destined to develop a customer relationship data warehouse in order to meet competitive demands and improve its customer service and profitability. Key business activities, scoping process leading to development of the Data Warehouse will be discussed along with reference to technical architecture, but, not the data base layout and related metrics owing to paper space limitations .Due to competitive nature of financial business, name of the Bank in question will not be disclosed....

    pdf10p batoan 15-07-2009 384 105   Download

  • Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

    ppt31p digiworldhanoi 02-12-2009 189 75   Download

  • "Customer Relationship Management: The Winning Strategy in a Challenging Economy" As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.

    pdf14p hoanglong20122012 30-07-2012 45 19   Download

  • Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organizations throughout the world today. It is particularly critical in industries undergoing changes in traditional channel configuration. CRM is a means of addressing increasing competition, changing economic conditions and promotional dependence through the use of intimate customer knowledge; knowledge gained through relationship development and past marketing programs.

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  • In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

    ppt36p allbymyself_06 28-01-2016 10 3   Download

  • Internet đã mang lại những công dụng kỳ diệu cho các doanh nghiệp.

    pdf2p monkey68 13-03-2009 561 335   Download

  • Công ty bạn đã sử dụng CRM chưa? Nếu bạn đã từng mua sản phẩm nước hoa của Calvin Klein tại www.drugstore.com, thì chắc hẳn bạn sẽ rất bất ngờ bởi thường xuyên nhận được thư chào hàng mỗi khi hãng này giới thiệu một loại hương liệu mới, hay Calvin Klein sẽ gửi cho bạn một e-mail kèm theo lời chào mời khuyến mãi hấp dẫn khi bạn mua hàng trở lại. Thật ra, không có gì là ngạc nhiên cả.

    pdf6p angel_ko_co_canh 05-08-2010 529 328   Download

  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

    pdf225p truongan 18-11-2009 377 266   Download

  • Khóa luận tốt nghiệp: Quản trị quan hệ khách hàng (customer relationship management) trong chiến lược cạnh tranh và bài học kinh nghiệm cho doanh nghiệp Việt Nam nhằm đưa ra các lý luận xoay quanh quản trị quan hệ khách hàng (CRM) và chiến lược cạnh tranh cũng như mối quan hệ giữa chúng, thực trạng ứng dụng CRM để rút ra những kinh nghiệm dành cho các doanh nghiệp trong nước.

    pdf101p sms_12 07-05-2014 231 137   Download

  • Given the important role being played by knowledge management (KM) systems in the current customer-centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and application of the customer-related knowledge, particularly in the context of marketing decisions.

    pdf15p monkey68 13-03-2009 181 102   Download

  • CRM (Customer Relationship Management) hiểu nôm na là nghệ thuật xây dựng củng cố và phát triển quan hệ khách hàng. Đây là một thuật ngữ đã trở nên phố biến. Nó cho thấy một xu hướng quan trọng trong marketing từ chú trọng tăng doanh số bán hàng sang chú trọng quản trị quan hệ với khách hàng.

    pdf5p banhtalong 07-07-2010 125 80   Download

  •   Empowering Employees to Improve Customer Relationships, Do your employees have the authority to make decisions that will keep your customers happy? Or are they required to follow

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  • Tham khảo tài liệu 'data for marketing risk and customer relationship management_7', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo sách 'customer relationship management 2002', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo tài liệu 'data for marketing risk and customer relationship management_3', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf29p luly_meo9 15-02-2012 17 6   Download

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