Customer value

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  • Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

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  • Lecture Principles of Marketing - Chapter 8 presents the product, services, and brands: Building customer value. After studying this chapter you will be able to understand: What is a product? Product and services decisions, services marketing, branding strategy: building strong brands.

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  • Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value presents the following content: What is a price? Major pricing strategies, other internal and external considerations affecting price decisions.

    ppt34p allbymyself_06 28-01-2016 14 2   Download

  • HOW DO YOU DEFINE VALUE? CAN YOU MEASURE IT? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions. And yet the abihty to pinpoint the value of a product or service for one's customer has never been more important.

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  • In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

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  • Chapter 15 - Managing costs and time for customer value. After completing this chapter, you should be able to: define ‘cost management’ and explain how it differs from conventional approaches to cost control, use the four steps of activity-based management to reduce costs and increase customer value, identify opportunities for cost reduction by undertaking value analysis,...

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  • What are customer value, satisfaction, and loyalty, and how can companies deliver them? • What is the lifetime value of customers? • How

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  • Tham khảo sách 'transform the business to deliver real customer value by mike cerasale', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo sách 'kogan page - business solutions on demand - transform the business to deliver real customer value', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

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  • Tham khảo sách 'transform the business to deliver real customer value by mike cerasale and merlin stone', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

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  • In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

    ppt38p allbymyself_06 28-01-2016 9 2   Download

  • Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.

    ppt38p allbymyself_08 22-02-2016 13 2   Download

  • (BQ) Part 1 book "Logistics & supply chain management" has contents: Logistics, the supply chain and competitive strategy; logistics and customer value, measuring logistics costs and performance; matching supply and demand;...and other contents.

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  • This chapter is an expansion of chapter 14 from the second edition, and relates contemporary cost management and time management to the generation of customer value. As in the previous edition, cost management techniques include activity-based management, business process re-engineering, and life-cycle costing. There is a more detailed coverage of target costing. The new material on time-based management includes measures of break-even time and time-to-market, and identifying and managing time drivers.

    ppt30p allbymyself_07 01-02-2016 14 1   Download

  • (BQ) Part 2 book "Principles of marketing" has contents: Retailing and wholesaling, engaging customers and communicating customer value, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, social responsibility and ethics,...and other contents.

    pdf386p bautroibinhyen22 22-03-2017 1 1   Download

  • (BQ) Part 2 book "Marketing an introduction" has contents: Marketing channels - delivering customer value; engaging customers and communicating customer value - advertising and public relations; personal selling and sales promotion; the global marketplace,...and other contents.

    pdf347p bautroibinhyen23 02-04-2017 0 0   Download

  • Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. As technology and globalization have disrupted traditional operations along the supply chain, the relationship between suppliers, customers, and competitors has changed dramatically.

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  • 3. Value of the information Receiving the need information, consumer contact referred and referral help provided places, services from referred places other, and number of calls made before getting through, and expectation about the usefulness of the information received in resolving the issue that prompted the consumer's call.

    pdf0p moser 04-03-2009 121 20   Download

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