Database Marketing

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  • Today’s central problem facing business is not a shortage of goods but a shortage of customers. Most of the world’s industries can pro- duce far more goods than the world’s consumers can buy. Overca- pacity results from individual competitors projecting a greater market share growth than is possible. If each company projects a 10 percent growth in its sales and the total market is growing by only 3 percent, the result is excess capacity.

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  • M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning.

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  • McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .

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  • Database Management  Verifiable Data – confirming the accuracy of the stored data by randomly calling a customer and verifying name, address, phone, email, and other attributes in the record.  Data Cleansing – the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data.

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  • Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

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  • Bài 4 trang bị cho người học những kiến thức về khách hàng trên Internet. Bài này gồm có những nội dung chính sau: định nghĩa khách hàng trên Internet, đặc tính sản phẩm, cách thức mua sắm của khách hàng, cách tiếp cận khách hàng trên Internet, Database Marketing và nghiên cứu thị trường.

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  • “Above the Line” is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet. ACORN stands for “A Classification Of Residential Neighbourhoods”. ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in......

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  • Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, advertisements etc.) towards customer 3 Also, customer 3’s size-of-wallet (column A), is the largest. Important measure of customer loyalty; however, SW is unable to provide a clear indication of future revenues and profits that can be expected from a customer.

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  • The Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is an object-relational database management system produced and marketed by Oracle Corporation.An Oracle database system—identified by an alphanumeric system identifier or SID[4]—comprises at least one instance of the application, along with data storage. An instance—identified persistently by an instantiation number

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  • Oracle databases are the de facto standard for large Internet sites, and Oracle advertisers are boastful but honest when they proclaim, “The Internet Runs on Oracle.” Almost all big Internet sites run Oracle databases. Oracle’s penetration of the database market runs deep and is not limited to dot-com implementations. Enterprise resource planning (ERP) application suites, data warehouses, and custom applications at many companies rely on Oracle. The demand for DBA resources remains higher than others during weak economic times....

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  • ICEs provide a framework for electronic collaboration, typically within an organization, based on shared directory and messaging platforms. The core integrated-functionality areas are email, group calendaring and scheduling, shared folders/databases, threaded discussions, and custom application development. Administration and customization are generally performed by centralized IT staff. Representative products in this market include HandySoft BizFlow Groupware, IBM Lotus Notes/Domino, Microsoft Exchange/Outlook, and Novell GroupWise. ...

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  • 4 mẹo giúp Email Marketing hiệu quả - Bạn có biết 80% khách hàng khi nhận email chỉ đọc tiêu đề và tên người gửi? Một chiến dịch email marketing với database hoành tráng, nội dung mượt mà và server “cơ bắp” cũng sẽ thất bại nếu không ngay lập tức gây chú ý ở hai chi tiết này. 4 mẹo sau sẽ giúp tăng hiệu quả chiến dịch của bạn.

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  • Using Secondary Data and Online Information Databases. Primary Versus Secondary Data • Primary data: information that is developed or gathered by the researcher specifically for the research project at hand. • Secondary data: information that has previously been gathered by someone other than the researcher and/or for some other purpose than the research project at hand.

    pdf27p leslienguyen 24-11-2010 62 19   Download

  • Bạn có biết 80% khách hàng khi nhận email chỉ đọc tiêu đề và tên người gửi? Một chiến dịch email marketing với database hoành tráng, nội dung mượt mà và server “cơ bắp” cũng sẽ thất bại nếu không ngay lập tức gây chú ý ở hai chi tiết này. 4 mẹo sau sẽ giúp tăng hiệu quả chiến dịch của bạn.

    pdf3p phiyen_1 03-04-2013 57 18   Download

  • Khi tin nhắn của bạn được gửi đến tổng đài thì số điện thoại của bạn đồng thời sẽ được lưu vào database khách hàng. Và bạn đã trở thành một khách hàng tiềm năng cho các chương trình quảng cáo khác trong tương lai.

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  • Đã từ lâu Email Marketingvẫn được xem là công cụ có ROI lớn nhất trong các hoạt động Digital Marketing, tuy nhiên để khai thác Email Marketing một cách hiệu quả vẫn là thử thách với nhiều người làm Marketing. Bài viết xin chia sẻ quy trình chuẩn trong đó có kết hợp từ quá trình lọc Database đến TeleMarketing để tối ưu hóa lợi nhuận từ.

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  • This session will introduce you to SQL Server and guide you through the installation process step-by-step. It explains hardware and software requirements and the reasons for making necessary choices along the way. The final sidebar comparing SQL Server to other major players on the database market lists the costs and benefits of various database-system implementations.

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  • Levy-Yeyati, Martinez Peria, and Schmukler show that systemic risk exerts a significant impact on the behavior of depositors, sometimes overshadowing their responses to standard bank fundamentals. Systemic risk can affect market discipline both regardless of and through bank fundamentals. First, worsening systemic conditions can directly threaten the value of deposits by way of dual agency problems. Second, to the extent that banks are exposed to systemic risk, systemic shocks lead to a future deterioration of fundamentals not captured by their current values.

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  • Oracle Secure Backup, Oracle's new tape backup management software, delivers secure, high performance network tape backup for Oracle databases and file systems. It provides an integrated, easy-to-use backup solution that encrypts data to tape to safeguard against the misuse of sensitive data in the event that backup tapes are lost or stolen. Oracle Secure Backup provides optimized backup performance of Oracle Databases via tight integration with the database engine, as well as advanced backup functionality including automated tape rotation, known as “vaulting”. ...

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  • Tham khảo bài thuyết trình 'chapter 12: evaluation of print media', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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