Lecture "Designing business plan - Unit 1: Introduction to Business plan" presentation of content: What is Business plan, the Business plan, a plan must pass three tests, why take the time to build a Business plan, key elements of a Business plan.
Lecture "Designing business plan - Unit 2: Eveloping, screening business ideas and conducting feasibility analysis" presentation of content: Where does new business idea come from, three most common sources of business ideas, feasibility analysis.
Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).
Lecture "Designing business plan - Unit 5: Other parts of the business plan" presentation of content: Operation plan, operational model and procedure, example of good location of a business, organization plan, financial Plan.
n addition to the MicrosoftÆ Solutions Framework (MSF) Process Model for
Application Development, the MSF Application Model is used when designing
business solutions. As you will learn in this module, the application model
provides for a layered, services-based approach to designing applications.Microsoft Official Curriculum (MOC), available to IT Academies at a discounted price, is professional courseware intended for IT professionals and developers who build, support, and implement solutions by using Microsoft products and technologies.
Chapter 1 - The basics. After you have mastered the material in this chapter, you will be able to: What is communication? Skills for 21st-century business, basic communication principles, how does communication work? Communicating intrapersonally, the intrapersonal and businesscommunication connection.
Chapter 2 - How business communicates. The main contents of this chapter include all of the following: 21st-Century business directions, formal communication networks, informal communication networks, communicating externally.
Chapter 3 - Creating effective messages. The main contents of this chapter include all of the following: Communication design, map out message goals, evaluate your audience, shape message content, select channels, acquire resources, generate source credibility, eliminate design flaws, send message.
Chapter 6 - Designing messages with words. The main contents of the chapter consist of the following: Can we talk? Talk about meaning, speaking of rules, what are you talking about? Must we talk? Using persuasion and building arguments.
Chapter 7 - Designing oral presentations. This chapter includes contents: Speak up, choosing a speech topic, speech goals, doing your homework, organizing your speech, visual aids, using electronic presentation software, types of speech delivery, after the speech.
The topics discussed in Chapter 8 are business writing design. This chapter includes contents: The writing process, business writing style, designing memos and letters, writing collaboratively, designing e-mail messages.
Chapter 10 - The business of reports: Informal and formal report writing. In this chapter, the following content will be discussed: The business of reports, purposes of reports, conduct research and collect data, types of problems, primary data collection methods.
Organizational change means modifying the way the company conducts business and performs work tasks. As an outgrowth of change, conflict is an event expressed through communication that motivates individuals or groups to behave in ways that suggest incompatible goals. Chapter 14 provides knowledge of the business of change and conflict.
Chapter 15 - Creating a career and designing resumes. In this chapter, the following content will be discussed: Creating a career, a career-finding strategy, designing your résumé, résumé formats, résumé ingredients, designing cover letters,...
Visual design is the process of structuring messages by using visual elements. The purpose of visuals is to communicate messages. Good visual designs match the message goal with the purpose for using the visual-for example, to increase understanding or interest and to clarify, simplify, or summarize ideas. Chapter 17 provides knowledge of creativity and visual design.