The diffusion behaviour of water and HCl solution at different temperatures and concentrations into a modified polyethylene filled with carbon black used for lining is presented. It has shown the predominant role of nature of environment and carbon black content. In the both environments, an increase of environmental temperature increased the capacity of environmental absorption and the diffusion rate.
Chapter 14 - Group influence and communication. This lecture explains how groups are defined and their influence on consumption. Marketers use information about groups to devise various strategies and utilise groups to communicate information about their products. The concept of diffusion of innovations or ideas is an example of the influence of groups in marketing.
After studying this section, you should be able to:
Recognise the different influences on the diffusion of the
Internet through society
Appreciate the differences in motivations for use,
adoption, rejection and non-use of the Internet amongst
different members of society Identify the different
motivations for using the Internet, and the different types
of Internet users. Identify the different motivations for
using the Internet, and the different types of Internet