Mọi người thường quá kỳ vọng vào sự sáng tạo, xem sự sáng tạo như một phép màu có thể giải quyết mọi rắc rối. Và nghề marketing – hay chính xác hơn là phân ngành advertising thường được “ưu ái” gắn mác “sáng tạo”. Vì vậy nên rất nhiều người mong chờ các sản phẩm truyền thông phải thật ý nghĩa, lung linh, lay động lòng người. ắc nghiệt. Sáng tạo trong...
Digital Marketing là cách tiếp cận thị trường thông qua các thiết bị kỹ thuật số như máy tính (PC, Laptop) , máy tính bảng (Tablets), điện thoại thông minh (smartphones) và Internet Marketing là thành phần chính yếu của Digital Marketing.
Even if this approach provides insights about potential target country markets, no information is provided on the
within-country consumers‘ heterogeneity and their response to marketing efforts. In this context it has to be stated
that the globalization of consumer markets and the global acceptance of products and brands lead to a
globalization of consumers‘ behaviors and attitudes.
India offers a dynamic retail landscape, which is very attractive to the retail companies. It has the
potential to become a strategic retail hub. Given the huge population of India, a burgeoning
middle class, which is getting more and more affluent, and a changing lifestyle, it is a literal haven
for retail companies. Retail spending in India has been growing at a double digit figure. It is
that Private Final Consumption Expenditure (PFCE) stands at Rs. 26,07,584 crores in
2007–2008 as compared to the previous year when it was Rs. 23,12,105 crores.
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.
As email marketing continues to mature, and digital communications expand, organizations need to
become even more strategic in email campaign implementation, to
deliver value on subscriber’s terms. To accomplish this goal, email
marketers must exceed the rising expectations of email subscribers
and ISPs. Subscribers demand organizations speak to their unique
interests and communication preferences.
Because of overcrowded inboxes, consumers also seek new, more
efficient tools with which to review emails.
Given that thinking steps have been shown to be modestly correlated with the
efficiency of working memory (measured by digit span; see Devetag and Warglien, 2003)
and aging may reduce working memory or, potentially, some other cognitive process
related to strategic reasoning, these changes could lead older subjects to use lower values
of n, and to choose higher numbers than younger subjects.
Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix,....