Direct marketing

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  • Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers

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  • McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .

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  • The traditional direct marketing paradigm implicitly assumes that there is no possibility of a customer purchasing the product unless he receives the direct promotion. In real business environments, however, there are “voluntary buyers” who will make the purchase even without marketing contact. While no direct promotion is needed for voluntary buyers, the traditional response-driven paradigm tends to target such customers. In this thesis, the traditional paradigm is examined in detail. We argue that it cannot maximize the net profit.

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  • Lectures "Marketing management - Chapter 19: Managing personal communications (direct and interactive marketing, word of mouth, and personal selling)" provides students with the knowledge: Direct marketing, interactive marketing, personal selling. Invite you to refer to the disclosures.

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  • This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

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  • In this chapter, you will learn: The new direct-marketing model, growth and benefits of direct marketing, customer databases and direct marketing, forms of direct marketing, online marketing, setting up an online marketing presence, public policy issues in direct marketing.

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  • After studying this chapter you will be able to understand: How can companies conduct direct marketing for competitive advantage? How can companies carry out effective interactive marketing? How does word of mouth affect marketing success? What decisions do companies face in designing and managing a sales force? How can salespeople improve their selling, negotiating, and relationship marketing skills?

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  • Chiêu Thị là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Hỗn hợp Chiêu thị ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

    ppt28p member7 12-05-2010 1205 489   Download

  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

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  • CHAPTER 19 MANAGING PERSONAL COMMUNICATIONS: DIRECT MARKETING AND PERSONAL SELLING. Today, marketing communications are increasingly seen as an interactive dialogue between the company and its customers. To make the sale to customers, marketers must work hard and work smart. Companies must ask not only "How can w e reach our customers?"

    pdf30p leslienguyen 23-11-2010 74 22   Download

  • Một vài năm trước hồi 2007, trong một bài viết cho Direct Marketing News, David Eldridge đã so sánh tích hợp với một xứ sở thần .tiên mà thực sự đến bây giờ nhiều người làm marketing vẫn nhìn nhận nó như thế. “Tích hợp không phải là vùng đất hứa của những cơ hội không giới hạn với những thành quả marketing tiên tiến ở nơi cuối cầu vồng.

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  • You only need to enter a few important pieces of data for the ROI results to be calculated and instantly populated in the Key Results window. The Direct Marketing ROI Planner is impressive in its results, yet is amazingly easy to navigate. The only data you need to add is in the Key Campaign Data section. You will then spin the Tuner Wheels to customize your opportunity scenarios prior to simply pressing the green Calculate button.

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  • Part II of this book focuses on financial markets, markets in which funds are trans- ferred from people who have an excess of available funds to people who have a short- age. Financial markets such as bond and stock markets are crucial to promoting greater economic efficiency by channeling funds from people who do not have a pro- ductive use for them to those who do. Indeed, well-functioning financial markets are a key factor in producing high economic growth, and poorly performing financial markets are one reason that many countries in the world remain desperately poor.

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  • Lesson 01 MQ Solution., Inc Giới thiệu tổng quát về Quy trình truyền thông tích hợp (IMC) (IMC = Integrated Marketing Communications) Trình bày: Kenny Jun 1 .Các công cụ chính sử dụng trong IMC Point of Purchase Internet/ Interactive Media Direct Marketing Publicity Public Relations Packaging Các đối tượng truyền thông, tiếp thị Direct Response Sales Promotion Print Media Broadcast Media Outdoor Events 2 Copyright © 2008 – prepared by Kenny Jun .

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  • M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning.

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  • This Marketing Plan is based on the Northern Territory Tourism Strategic Plan 2003-2007. The Strategic Plan was launched in November 2003, following extensive consultation with industry. The Strategic Plan provides a framework and clear direction for a sustainable tourism industry in the Northern Territory for future generations of visitors and residents.

    pdf31p moser 04-03-2009 198 88   Download

  • Chương 9 MARKETING TRỰC TIẾP 1. MARKETING TRỰC TIẾP (DIRECT MARKETING) 1.1 Khái niệm Marketing trực tiếp là phương thức truyền thông trực tiếp mà doanh nghiệp sử dụng để tiếp cận khách hàng mục tiêu ở các phân khúc nhỏ, mong muốn tạo ra các đáp ứng tức thì. Các đáp ứng này dưới nhiều hình thức như: một yêu cầu, mua hàng, gửi phiếu… 1.

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  • Advertising media options for national advertiser: · Bulk e-mail advertisement lists · Card packs · Catalog advertising · Co-op direct mail · Inside other people’s products · Coupon books · Direct mail · Inside Stores · Internet & online advertising...

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  • The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.

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  • Tiếp thị bằng cách gửi thư trực tiếp (direct mail) là một trong những cách tiếp thị hiệu quả mà bạn có thể nghĩ đến khi thực hiện kế hoạch khuyến mại. Viết một lá thư quảng cáo không chỉ đơn giản như viết một bức thư thông thường : ghi địa chỉ, dán tem và gửi đi. Bài viết này mách bạn một số “quy tắc vàng” cho công việc quan trọng đó với mong muốn chúng sẽ trở nên hữu ích cho bạn khi tiến hành một chiến dịch marketing....

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