In 2002, under the CATALYST program, Pathfinder facilitated a partnership between two pharmaceutical
firms, Schering Peruana and Pharmacia Upjohn, the social marketing organization, APROPO, and the Peruvian
International Planned Parenthood Affiliate, INPPARES, to create a network of professional midwives in Lima
called RedPlan Salud. Each pharmaceutical company provided $10,000 and a supply of contraceptives to launch
By joining RedPlan Salud, midwives procure discounted reproductive health products and benefit from
INPPARES’s promotion of the franchise.