ing departments, these companies stretch their limited resources, live close to their customers,
and create more satisfying solutions to customers’ needs. They form buyers
clubs, use creative public relations, and focus on delivering quality products to win
long-term customer loyalty. It seems that not all marketing must follow the P&G model.
In fact, we can distinguish three stages through which marketing practice might
Giới thiệu chung về phân phối và nhà trung gian marketing
Introduction to Distribution and Marketing Intermediaries
Lựa chọn kênh phân phối(Selecting Distribution Channels)
Quản trị kênh phân phối,Bán sỉ,Bán lẻ
Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.
This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers.
Chapter 15 provides knowledge of international marketing channels. What you should learn from chapter 15: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...
The Boeing Company CASE 2 The Coca-Cola Company Introduction Environmental Factors That Accelerate Globalization Narrowing of Demand Characteristics Across Markets Escalating Costs of Research and Development Rising Economies of Scale and Cost Pressures Role of Government Policy Change in Factor Costs Around the World Rise of New Distribution Channels Overall Reduction in Transportation, Communication, and Storage Costs Strategies for Global Expansion Global Strategy Multidomestic Strategy Benefits of Global Expansion Market Growth and Expansion Recovery of Investment Costs Creating a Stron...
As documented in both panels of Table 5, AMCs related to large Thai commercial banks (LBs)
dominate mutual fund industry. Large AMCs associated with Thai commercial banks (LBs) have
largest market share in both fixed income and equity funds. For equity mutual funds, LBs possess
38.13% market share in 2006 and their market shares grow to 52.79% in 2010. The same pattern of
high growth in market share of LB is also found for fixed income mutual funds, 58.14 to 2006 to
75.82% in 2010. Strong distribution channel of commercial bank is one of the mutual growth
The use of the internet as a method of purchasing counterfeit goods was most
common for films, with 12 per cent of purchasers using this electronic shop front.
However, respondents were more than twice as likely to purchase films from social
environments (26 per cent) or on holiday (29 per cent). We do not wish to under-
estimate the importance of the internet for the sale and distribution of counterfeit
products, as this distribution channel is most likely to show greatest growth in the
future. However, it is notable that less than a third as many people reported acquiring...
After reading this chapter, you will be able to: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...
Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.
Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.
Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.
Social media is not the only emerging channel P&G is using to connect directly with consumers. In
November 2011 the company announced a partnership with a start-up called Mobeam to distribute
digital coupons via mobile phones. The companies plan to begin testing the solution—which requires
enhancements to existing handsets—in 2012.
Diageo is another CG manufacturer that has also turned to social media—Facebook speciﬁ cally—to
enhance its consumer marketing efforts and drive retail beverage sales.
While the structure of the dairy processing industry has improved dramatically, milk collection
and distribution is fragmented compared to systems found in other countries. There is a need to
improve the supply chain from farmer to consumer in Pakistan.
There is very limited data available on the routes to market or the distribution channels
employed in Pakistan. Most of the milk produced in the farms is consumed at the household level.
Large proportion in total equity AUM is asset under management of LTF and RMF-equity
funds as documented in Table 4 Panel A. LBs have largest market share in LTF and RMF-equity
throughout 2006 to 2010. LTF and RMF-equity market shares of LBs have grown from 51.25% in
2006 to 67.96% in 2010. LTF and RMF-equity gain their popularity via commercial bank distribution
channels as indicated in the last column of Table 6. Market share of all AMCs related with commercial
banks (BR) increased from 73.71% in 2006 to 87.02% in 2010. The findings lead to the conclusion that
To conclude this section, given full financial services of commercial banks, AMCs associated
with commercial banks (BR) dominate mutual fund industry in Thailand. Three determinants of mutual
funds growth besides funds performance are distribution channel, reputation of parent company, and
effective communication between potential investor and fund representative.
Legislators/regulators should keep in mind that market making is a substantial part
of the provision of financial products, like bonds (including governmental bonds), exchange traded
funds, or investment certificates. Therefore, it seems reasonable from an economic perspective that
these activities remain linked to the deposit taking activities. Due to their branch networks and other
distribution channels, deposit taking banks are the main distributors of such financial instruments
throughout the European Union.
The Transaction Finding a market for the goods (market research) Selecting the marketing channels Negotiations Pricing Distribution channels Order Contract Commercial Invoice Commercial Invoice must include (minimum): Payment Terms Mode of Payment Division of Costs Details of Carrier Details of Receiving Party Details of Buyer Other Details For best results use the ECE (Economic Commission for Europe) Standard Commercial Invoice Packing List must include (minimum): Contents of the Packaging (=of the shipment) If more than one package or outer and inner packing – all contents per each pac...