Distribution strategy

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  • Chương 8: Chiến lược phân phối (Distribution strategy). Mục tiêu chương này nhằm giới thiệu phân phối trong marketing mix, giới thiệu các kênh phân phối phổ biến, các căn cứ lựa chọn kênh phân phối, giới thiệu các hình thức phân phối, một số hoạt động phân phối sản phẩm vật chất.

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  • This report provides a brief overview of several important techniques for media broadcasting and stream merging, as well as a discussion of traditional IP multicast and overlay multicast. Additionally, we present a proposal for a new distribution system, based on the broadcast and stream merging algorithms in the BitTorrent distribution and replication system.

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  • Tham khảo sách 'superfund strategy', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo sách 'innovation strategies for a global economy', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • After studying this chapter you will be able to: Explain the concept of marketing channels and their value; demonstrate how intermediaries perform the six marketing utilities; identify the types of wholesale intermediaries in the distribution system; compare the distribution strategies retailers use; explain the various kinds of non-store retailing; explain the various ways to build cooperation in channel systems; describe logistics and outline how intermediaries manage the transportation and storage of goods.

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  • In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

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  • After reading this chapter, you will be able to: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

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  • Chapter 6: Beyond competitive strategy: Other important strategy choices. This chapter includes contents: Strategic alliances and collaborative partnerships, merger and acquisition strategies, vertical integration strategies, outsourcing strategies, using offensive strategies to secure competitive advantage, using defensive strategies to protect the company’s position, strategies for using the internet as a distribution channel, choosing appropriate functional-area strategies, first-mover advantages and disadvantages.

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  • Chapter 1, introduction to sales and distribution management. After studying this chapter you will be able: To understand evolution, nature and importance of sales management; to know role and skills of modern sales managers; to understand types of sales managers; to learn objectives, strategies and tactics of sales management;…

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  • Chapter 3, planning, sales forecasting, and budgeting. After studying this chapter you will be able: To understand strategic planning, its linkage to strategic marketing and marketing management; to know how sales strategy is developed from marketing strategy; to learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting; to understand purposes and the process of sales budget.

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  • Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

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  • Chapter 10, channel institutions - Retailing. After studying this chapter you will be able: Understand what retailing is all about; global retail scene and trends; indian retail scene and trends; types of retailers; trade and retail formats, trading area; retail management strategies and operations; measuring retail performance; franchising and e-tailing; FDI in retail in India.

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  • Chapter 16, international sales & distribution management. After studying this chapter you will be able: Understand differences with domestic markets; choosing the markets; economic, legal & cultural aspects of the environment; risks involved in international business; entry strategies for international markets;…

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  • The purpose of this chapter is to discuss the various channels of distribution that are responsible for moving products from manufacturers to consumers. Both international and domestic channels are examined. The chapter describes the varieties of intermediaries (i.e., agents, wholesalers, and retailers) involved in moving products between as well as within countries.

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  • This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent.

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  • The first edition of Global Logistics and Distribution Planning: Strategies for Management appeared in 1988. Since then the whole field of logistics has changed. Of course, there is still agreement about the basic principle of a supply chain as ‘the series of activities and organizations that materials – both tangible and intangible – move through on their journeys from initial suppliers to final customers’ (Waters, 2009).

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  • All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.Business is one of the most diverse activities of mankind. Business operations typically handled by the business institutions such as companies, corporations, private ... but can also be active self of individuals.

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  • Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 13E is the only text that strikes a perfect balance between solid financial theory and practical applications.

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  • The Boeing Company CASE 2 The Coca-Cola Company Introduction Environmental Factors That Accelerate Globalization Narrowing of Demand Characteristics Across Markets Escalating Costs of Research and Development Rising Economies of Scale and Cost Pressures Role of Government Policy Change in Factor Costs Around the World Rise of New Distribution Channels Overall Reduction in Transportation, Communication, and Storage Costs Strategies for Global Expansion Global Strategy Multidomestic Strategy Benefits of Global Expansion Market Growth and Expansion Recovery of Investment Costs Creating a Stron...

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