If we were to catalog all the misinformation we’ve seen about selling on
eBay, it might take days! We wrote this book to get you started in the right
direction, and even provide some shortcuts.
Marsha has been writing eBay reference books since 1998, selling on eBay
since 1996, tracking the buying trends as they change from year to year, and
keeping her readers clued in about the differences as they crop up. In her
ongoing quest for eBay accuracy in the midst of complexity, she’s joined
forces with Patti Ruby, her ace technical editor on previous books....
This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google.
AFTER BEING OUT OF WORK for a year-and-a-half since losing my help desk support job on Friday the 13th in February 2009, an Apple recruiter offered me a one-on-one job interview at the Apple Store job fair being held at the main campus in Cupertino, CA, later that week. Having worked at a number of high-profile Fortune 500 companies—Fujitsu, Sony, Intuit, Google and eBay—over the years, I desperately wanted to add Apple to my resume as it has surpassed Google as being THE PLACE to work at in Silicon Valley. Except for one small problem: I had no retail...
Recently I called a store to find out if it had a specific item in
stock. “Oh yes,” the sales clerk replied, “We have it, but we
can’t quote the price over the phone — you’ll have to come into
the store to find out the price.”
So I went to the store. Not only didn’t the store have what I was
looking for, but the sales clerk tried to sell me a completely different
product than the one I came in for. There is nothing worse than
knowing that your time is being wasted.
In this chapter, you can get a feel for eBay’s hum- ble beginnings and see what happened along the way to make it such a market leader. You willalso learn some basic auction terminology (for instance, what a regular auction is as opposed to a reserve price auction) that will make reading this book and going on eBay much easier to understand. Finally, you’ll read about the new phenomenon that is sweeping the on-line auction world, the eBay drop- off stores, which are in no way affiliated with eBay. These stores take in your items, much like a con- signment...
increased store conversions as much as 50% increased Google traffic by 300% in just 30 days increased traffic to a trial offer page by more than 100% reduced keyword spend by 50% without losing traffic
See why the Internet’s best – including AOL, WalMart, eBay, Timberland and Wine.com – choose
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