Electronic marketing

Xem 1-20 trên 202 kết quả Electronic marketing
  • The Internet is connecting advertisers and marketers to customers from boston to bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remenber that many of the same rules that apply to others forms of advertising apply to electronic marketing

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  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

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  • Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

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  • Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

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  • This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted.......

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  • E-Commerce là gì? E-commerce (Electronic commerce - thương mại điện tử) là hình thái hoạt động thương mại bằng phương pháp điện tử; là việc trao đổi thông tin thương mại thông qua các phương tiện công nghệ điện tử mà nói chung là không cần phải in ra giấy trong bất cứ công đoạn nào của quá trình giao dịch. (nên còn được gọi là “thương mại không giấy tờ”).

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  • Ngày 1 tháng 3 năm 1938, tập đoàn Samsung được thành lập tại Hàn Quốc bởi chủ tịch sáng lập Lee Byung Chull với số vốn ban đầu chỉ 30.000 won. Khởi đầu, doanh nghiệp chỉ hoạt động như một công ty xuất khẩu nhưng sau đó nhanh chóng đa dạng hóa lĩnh vực hoạt động của mình và đến thập niên 1990, Samsung dần nổi lên như một tập đoàn quốc tế đa ngành. Năm 1969, công ty điện tử Samsung (Samsung Electronics) ra đời, kinh doanh chủ yếu trong lĩnh vực điện tử. ...

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  • Over the course of a few short years, electronic business has advanced from a buzzword to a thriving new channel for the delivery of goods and services and the mediation of financial transactions, shaping the destiny of numerous contemporary enterprises and significantly affecting entire economies worldwide.

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  • ICEs provide a framework for electronic collaboration, typically within an organization, based on shared directory and messaging platforms. The core integrated-functionality areas are email, group calendaring and scheduling, shared folders/databases, threaded discussions, and custom application development. Administration and customization are generally performed by centralized IT staff. Representative products in this market include HandySoft BizFlow Groupware, IBM Lotus Notes/Domino, Microsoft Exchange/Outlook, and Novell GroupWise. ...

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  • This chapter presents globalization aspects of electronic commerce, describes the key issues in each area, and then analyzes approaches that could be Used to address these issues. Globalization is the marketing and selling of a product outside a companys home country, and the most effective way to do that on the Internet is via localization of Web content. Localization is the process and product of customizing Web content so that it is most understandable and usable to a person residing in a particular locale.

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  • Trong những năm gần đây, nên kinh tế Việt Nam liên tục tăng trưởng , thu nhập và đời sống của người dân tăng cao dẫn đến nhu cầu về giải trí và sử dụng các thiết giải trí công nghệ cao như TV LCD ngày càng phát triển. Công ty LG Việt Nam là một trong những nhà cung cấp sản phẩm TV LCD hàng đầu trên thị trường Việt Nam với nhiều sản phẩm và các hoạt động marketing trên toàn quốc.

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  • The digital economy—defined by the changing characteristics of information, computing, and communications—is now the preeminent driver of economic growth and social change. With a better understanding of these fundamental transformations, we can make wiser decisions—whether we are investing in research, products, or services, or are adapting our laws and policies to the realities of a new age.

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  • Your resume is a piece of paper (or an electronic document) that serves to introduce you to the people who will eventually hire you. To write a thoughtful resume, you must thoroughly assess your personality, your accomplishments, and the skills you have acquired. The act of composing and submitting a resume also requires you to carefully consider the company or individual that might hire you.

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  • SYSTEM DESIGN AND CONSUMER BEHAVIOR IN ELECTRONIC COMMERCE Hanushek cautions: “If the efficiency of our school systems is due to poor incentives for teachers and administrators coupled with poor decisionmaking by consumers, it would be unwise to expect much from programs that seek to strengthen ‘market forces’ in the selection of schools,” (1981, p. 34-35; emphasis added). Moreover, if students’ outcomes depend importantly on the characteristics of their classmates (i.e.

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  • Using a bottom up approach, totals are aggregated from 2,490 discrete individual product group lines.  Each of these lines uses specific data sources and can be analysed individually, unlike traditional  studies which often group together data sources.   Forecasts are calculated using the same principles as for determining market value and as such can be  applied on a line by line basis. This allows the identification of high growth areas within a particular  sub‐sector.

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  • Last spring, I released The Emerging Digital Economy, the Department of Commerce’s first report measuring the development of electronic commerce. I wrote then that the report aimed to provide us with a clearer understanding of the "promise" of electronic commerce – "a future with more opportunity and prosperity" for all Americans

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  • Tham khảo sách 'discipline of market leaders: published by hapercollins publishers', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Online Marketing Tips for Driving Lead Generation Today, online marketing is vital to any integrated marketing program. With so many new avenues for reaching prospective buyers, we as B2B Marketers have to think outside of the box to stand out in the crowd. From significant improvements in marketing program metrics to greater efficiencies in your sales funnel, employing new online marketing tactics can create immediate benefits, if done right.

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  • Let’s clear the bull. Everyone knows there are more failure-ridden schemes than successful plans on the Internet. More dreams dashed than supported and nurtured to fruition. This is a guide of useful insights into how to succeed in the online world. It isn’t just like every other book you’ve read on the subject. It is similar in some respects. You’ll be told how it has been done – but we won’t be glossing over facts. Internet Marketing, and Online R.O.I. are HARD. Working at a gas station for the rest of your life is easy. Making money on the Internet...

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  • We work with leading authors to develop the strongest educational materials in business, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high-quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing please visit us on the World Wide Web at:

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