Electronic media

Xem 1-20 trên 97 kết quả Electronic media
  • In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.

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  • As a means of reaching the masses, no other medium today has the unique creative ability of television. Broadcast TV grew faster than any previous advertising medium because of the unique advantages it offered advertisers: mass coverage at efficient cost, impact,prestige,and social dominance. Television is a powerful creative tool, but the medium still has many drawbacks, including high actual cost, limited selectivity, brevity, clutter, and susceptibility to zipping and zapping.

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  • This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.

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  • Acquisitions Editor: Angelina Ward Series Editor: S. Merrill Weiss Publishing Services Manager: George Morrison Project Manager: Mónica González de Mendoza Assistant Editor: Doug Shults Marketing Manager: Christine Degon Veroulis Cover Design: Eric DeCicco Focal Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2007, Elsevier Inc. All rights reserved.

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  • Want to learn the fundamentals of electronics in a fun, hands-on way? With Make: Electronics, you'll start working on real projects as soon as you crack open the book. Explore all of the key components and essential principles through a series of fascinating experiments. You'll build the circuits first, then learn the theory behind them! Step-by-step instructions and more than 500 full-color photographs and illustrations will help you use -- and understand -- electronics concepts and techniques.

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  • Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products.

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  • Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication research with European media research in a variety of disciplines--psychology, sociology, communication and media studies--and in doing so, maps out the territory for media psychology. David Giles argues that psychologists have been guilty of ignoring the influence of the media over the last century, seeing it at best as a minor nuisance that will eventually go away.

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  • Tham khảo bài thuyết trình 'chapter 12: evaluation of print media', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo tài liệu 'how to stay in touch with tomorrow’s customers entertainment & media outlook towards 2011', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • – Allows users to send electronic mail – Discussion groups, newsgroups, bulletin boards – Databases, library catalogs, and electronic journals – Software protocol for transferring files – Software protocol for transferring hypertext language files – Computer system for transferring files between computers – Document retrieval system used to search for Information – Use of keywords in databases to retrieve full text information – Sound, graphic images, video, and hypertext on single pages...

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  • The information security concern regarding information disposal and media sanitization resides not in the media but in the recorded information. The issue of media disposal and sanitization is driven by the information placed intentionally or unintentionally on the media. With the advanced features of today’s operating systems, electronic media used on a system should be assumed to contain information commensurate with the security categorization of the system’s confidentiality.

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  • Tham khảo sách 'digital media agency family tree', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Electronic media, particularly television, have long been criticized for their potential impact on children. One area for concern is how early media exposure influences cognitive development and academic achievement. Heather Kirkorian, Ellen Wartella, and Daniel Anderson summa- rize the relevant research and provide suggestions for maximizing the positive effects of media and minimizing the negative effects. One focus of the authors is the seemingly unique effect of television on children under age two.

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  • In the portable sector shipments were relatively fl at between 2010 and 2011, increasing by only 1.5%. Three portable fuel cell electronics chargers were launched this year and therefore we expect even modest sales into this lucrative market to grow portable shipments seven-fold in 2012. With the small size of portable units, mostly in the sub-kilowatt range, they do not signifi cantly affect the total megawatt fi gure, which for portable applications remained broadly fl at between 2010 and 2011, but is expected to grow 50% in 2012 from a low base.

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  • Broadly defined, Electronic Government (e-Government) is the use of ICT: - to promote more efficient and effective government’s activities, - to facilitate accessibility to government services, - to allow greater public access to information, and - to make government more accountable to citizens. e-Government involves delivering services via the Internet, telephone, electronic media, community centers (self-service or facilitated by others), wireless devices or other communications systems

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  • Sams Teach Yourself Adobe® Dreamweaver® CS5 in 24 Hours Copyright © 2011 by Pearson Education All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions.

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  • The most comprehensive book on the Arduino platform I have read. Loaded with excellent examples and references, Arduino: A Quick-Start Guide gets beginners up and running in no time and provides experienced developers with a wealth of inspiration for their own projects. Haroon Baig Creator of the Twitwee Clock, Excellently paced for those who have never experimented with electronics or microcontrollers before and packed with valuable tidbits even for advanced Arduino tinkerers.

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  • ©2005 Springer Science + Business Media, Inc. Print ©2005 Springer Science + Business Media, Inc. Boston All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America

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  • Regardless of their basic purpose, virtually all e-commerce sites rest on the same network structures, communication protocols, and Web standards. This infrastructure has been under development for over 30 years. This appendix briefly reviews the structures, protocols and standards underlying the millions of sites used to sell to, service, and chat with both customers and business partners. It also looks at the infrastructure of some newer network applications, including streaming media and peer-to-peer (P2P)....

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  • Sams Teach Yourself ASP.NET 4 in 24 Hours, Complete Starter Kit Copyright © 2010 by Pearson Education, Inc. All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions.

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