Email campaign

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  • When you stop and think about it, the concept of email as a communication vehicle is a revolutionary one. Long before email became a marketing tool, it was a communication device. The impact that email has had on our culture and our lives is tremendous. Yet, many people forget the vast change in communication that email has produced and think of email marketing simply as a cheap or fast way to sell a product. Email deserves a much higher level of respect.

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  • When Oprah has one million T witter followers, and your mother is waiting for you to accept her friend request on Facebook, surely we are officially in the age of Web 2.0? Perhaps not. December 2009 research in the US shows that less than half of all internet users are involved in online social networks. 1 The same study showed that 89% of those same internet users are sending or reading email, the highest percentage of the study .

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  • As email marketing continues to mature, and digital communications expand, organizations need to become even more strategic in email campaign implementation, to deliver value on subscriber’s terms. To accomplish this goal, email marketers must exceed the rising expectations of email subscribers and ISPs. Subscribers demand organizations speak to their unique interests and communication preferences. Because of overcrowded inboxes, consumers also seek new, more efficient tools with which to review emails.

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  • What are you trying to accomplish with your email marketing campaign? Are you trying to drive more traffic to your web site, or are you recommending a specific product? Or are you building your brand by providing relevant news and information to your subscribers? Your marketing objectives should drive the content and creative elements of your campaign, as well as set expectations for how you will measure success. If you are recommending a specific product, success is usually measured by how many people purchased the product.

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  • The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

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  • Online marketingcan be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’ s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.

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  • A spam campaign consists of many related email mes- sages. The messages in a spam campaign share a set of common features, such as similar content, or links (with or without redirection) to the same target URL. By exploit- ing this feature, we can cluster spam email messages with same or near-duplicate content together as a single spam campaign. Spammers often obfuscate the message content such that each email message in a spam campaign has slightly different text from the others. One common obfuscating technique is misspelling commonly ltered words or in- serting extra characters.

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