When you stop and think about it, the concept of email as a communication
vehicle is a revolutionary one. Long before email became a marketing tool,
it was a communication device. The impact that email has had on our culture
and our lives is tremendous. Yet, many people forget the vast change in
communication that email has produced and think of email marketing simply
as a cheap or fast way to sell a product. Email deserves a much higher
level of respect.
The purchase of computer software or hardware is an important and
costly business decision. While the author and publisher of this book
have made reasonable efforts to ensure the accuracy and timeliness of
the information contained herein, the author and publisher assume no
liability with respect to loss or damage caused or alleged to be caused
by reliance on any information contained herein and disclaim any and
all warranties, expressed or implied, as to the accuracy or reliability of
We received more than 320 submissions and spent many hours culling those down to the ones featured in this report. Once again, we were amazed by the time and effort that marketers put into their submissions. And boy, did our readers cover the gamut of marketing: segmentation, blocked images, traditionnal DM and pay per click.