Tony Buzan, author of the best-selling
Use Your Head and inventor of the
revolutionary Mind-Mapping technique, has acquired fame by improving the memory and learning capability of thousands of people. In this book, based on the latest research into the workings of the human brain, he presents an ingenious system for training the memory to achieve extraordinary feats. The book provides surprising, yet simple, techniques for remembering names, dates, phone numbers and appointments.
Almost everyone seems to think that we retain in the mind only those things that we can voluntarily recall;
that memory, in other words, is limited to the power of voluntary reproduction.
This is a profound error. It is an inexcusable error. The daily papers are constantly reporting cases of the lapse
and restoration of memory that contain all the elements of underlying truth on this subject.
There is no question social marketing has become an integral part of the sales and marketing mix. We have transcended the question of whether social marketing is worthy of an investment. Today’s questions are more sophisticated, exploring scalable, proven ways to build social media presence and engagement with our prospects and customers. The enthusiasm for the potential of social remains strong, as many of us expect to improve our social media practices and link them to tangible business results in 2012.
We would like to thank all our colleagues in the Centre for Research in
Innovation and Competition for their contribution to discussions and
debates of the issues developed in this book. We gratefully acknowledge
Sally Gee for all the help and enthusiasm in undertaking some of the empir-
ical research. Above all, we express our appreciation to Stan Metcalfe for
his visionary support and encouragement in intellectual terms, but also for
creating a fertile and imaginative research environment that made this book
By Robert Louis Stevenson
Download free eBooks of classic literature, books and novels at Planet eBook. Subscribe to our free eBooks blog and email newsletter.
While my husband and Mr. Henley were engaged in writing plays in Bournemouth they made a number of titles, hoping to use them in the future. Dramatic composition was not what my husband preferred, but the torrent of Mr. Henley’s enthusiasm swept him off his feet. However, after several plays had been finished, and his health seriously impaired by his endeavours to keep up with Mr.