Chapter 5 provides knowledge of internet hardware, software and communications. This chapter includes contents: Structure of the internet, servers, communications media, storage area networks (SANs), digital subscriber lines (DSL), broadband, integrated services digital network (ISDN),...
This diagram illustrates the Physical layer (Layer 1) of the OSI model. The Physical layer is responsible for the ultimate transmission of data over network communications media. It operates with data in the form of bits that are sent from the Physical layer of the sending (source) device and received at the Physical layer of the destination device. Ethernet cabling, Token Ring network technology and SCSI all function at the Physical layer of the OSI model. Hubs and other repeaters are standard network devices that function at the Physical layer.
The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.
The aim of this book is to bring together the field of media studies with
that of the sociology of health and illness (SHI). As a sociologist concerned
with health matters, becoming interested a few years ago in media
representations of illness and health-care topics, I noticed early on in my
studies that SHI had not kept up with developments in media studies.
Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.
Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
Word by word helps students relate the vocabulary and themes they study to their own lives. Discussion questions in every unit encourage students to share expe-riences, thoughts, opinions, and information about themselves, their cultures, and their countries. In this way, students get to know each other "word by word"
This is a photocopiable resource book for teachers which covers everyday topics, and provides a varied collection of challenging vocabulary quizzes and games. All the activities contain a strong element of competition and speed.Covers 15 useful everyday topics such as food and drink, shopping, transport, the media, jobs, and health and fitness
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery....
Data communications and networking are changing the way we do business and the way
we live. Business decisions have to be made ever more quickly, and the decision makers
require immediate access to accurate information. Why wait a week for that report
from Germany to arrive by mail when it could appear almost instantaneously through
computer networks? Businesses today rely on computer networks and internetworks.
Wireless communications is, by any measure, the fastest growing segment of the communications industry. As
such, it has captured the attention of the media and the imagination of the public. Cellular systems have experienced
exponential growth over the last decade and there are currently around two billion users worldwide. Indeed,
cellular phones have become a critical business tool and part of everyday life in most developed countries, and
are rapidly supplanting antiquated wireline systems in many developing countries....