Communication, the conveyance of messages, is the purpose of the media according
to the self-professed ethics of the mass communicators. Messages and
their communication imply otherness: they are about something other thanmessages
and communication, something in some other place and time, addressed
to others by a self. Nevertheless, despite their dimensions of otherness, messages,
communication, and the media have always been about themselves, too –
self-referential messages about messages, communication about communication,
media about the media.