Ethics of advertising

Xem 1-16 trên 16 kết quả Ethics of advertising
  • Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health-related ads are regulated the most. Many communities have their own rules, particularly for outdoor advertising. Sweden and Norway prohibit domestic advertising that targets children

    ppt26p camnhung_1 07-12-2012 30 6   Download

  • Not all issues can be regulated. A marketing or promotion action may be legal but not considered ethical. Marketers must make decisions regarding the appropriateness of their actions. Companies are scrutinized for their ethics Ethics: Moral principles and values Ethics: Moral principles and values that govern the actions of and that govern the actions of and individual or groupindividual or group..

    pdf25p sonnguyen3515 19-09-2013 27 7   Download

  • Tham khảo sách 'the art of advertising 2012', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf0p khangoc23910 19-09-2012 13 4   Download

  • • National Advertising Review Council (NARC) . Responsible for receiving or initiating, evaluating, investing, analyzing and holding initial negotiations with an advertiser on complaints or questions from any source involving truth or accuracy of national advertising • NARC Organizational Units. The Children’s Advertising Review Unit (CARU) . National Advertising Review Board (NARB) . Council of Better Business Bureau’s National Advertising Division (NAD)

    ppt34p tuan_mit 12-05-2011 98 25   Download

  • The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse.

    pdf819p khangoc23910 19-09-2012 33 7   Download

  • Communication, the conveyance of messages, is the purpose of the media according to the self-professed ethics of the mass communicators. Messages and their communication imply otherness: they are about something other thanmessages and communication, something in some other place and time, addressed to others by a self. Nevertheless, despite their dimensions of otherness, messages, communication, and the media have always been about themselves, too – self-referential messages about messages, communication about communication, media about the media.

    pdf352p bachduong1311 07-12-2012 34 6   Download

  • Doctors are obviously not undiscerning recipients of advertising and other forms of promotion. Smith (2003) says “Your opinion may not be bought, but it seems rude to say critical things about people who have hosted you so well.” He goes on to say that the easy dichotomy of pharmaceutical giants as villains and doctors as innocent victims is over-simplifying the situation. Clearly doctors need to use drugs in order to deliver their services, and it is also reasonable that firms should be allowed to promote their products.

    pdf16p doiroimavanchuadc 06-02-2013 19 5   Download

  • Online Advertising Update: A Review of Research Data Measuring the Growth and Effectiveness of Online Advertising in the US March 2002 www.emarketer.com .New York-based eMarketer is the leading provider of internet and e-business information for marketing professionals and other business executives. eMarketer aggregates, filters, organizes and analyzes data from over 800 research firms, consultancies, government agencies and other sources. Neither a research firm nor a consultancy, eMarketer has no testing technique to defend and no research bias.

    pdf54p khangoc23910 19-09-2012 18 3   Download

  • A lot has changed on the web since I wrote the first version of this eBook six months ago, but advertising your business effectively on the internet is still the single most important skill to learn for any business to survive online. So why

    pdf79p khangoc23910 19-09-2012 46 2   Download

  • Upon completion of this lesson, the successful participant will be able to: Explain the elements of an offer under both the UCC and common law, distinguish advertisements from mere invitations to negotiate, describe circumstances for termination of an offer.

    ppt12p tangtuy19 11-07-2016 3 2   Download

  • Chapter 10 - The agreement: Offer. Explain the elements of an offer under both the UCC and common law, distinguish advertisements from mere invitations to negotiate, describe circumstances for termination of an offer.

    ppt15p tangtuy17 11-07-2016 3 2   Download

  • Chapter 17 - Ethics and other informal controls. distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

    ppt21p tangtuy17 11-07-2016 12 1   Download

  • Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse.

    pdf819p kimngan_1 06-11-2012 22 0   Download

  • Chapter 11 - Legal and ethical issues; internet taxation. This chapter includes contents: Right to privacy, internet and the right to privacy, network advertising initiative, employer and employee, protecting yourself as a user, protecting your business: privacy issues, defamation, sexually explicit speech, children and the internet, alternative methods of regulation.

    ppt44p nhanmotchut_3 19-10-2016 0 0   Download

  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

    pdf225p truongan 18-11-2009 379 266   Download

  • Appreciate the ethical issues associated with advertising, sales promotions, and other marcom practices. Understand why the targeting of marketing communications toward vulnerable groups is a heatedly debated practice. Explain the role and importance of governmental efforts to regulate marketing communications. Be familiar with deceptive advertising and the elements that guide the determination of whether a particular advertisement is deceptive.

    ppt34p tuan_mit 12-05-2011 53 15   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản