To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.
Events are continuously generated and consumed by clients within the system. Clients have
intermittent connection semantics. Clients can be present in the system for a certain duration
and be disconnected later on. Clients reconnect at a later time and receive events, which they
were supposed to receive in their past incarnations as well as events that they are supposed
to receive during their present incarnation. Clients issue/create events while in disconnected
mode, these events would be held in a local queue to be released to the system during a
Some beautiful and famous countryside sites are at risk of being over-used for large-scale walks. This
kind of activity brings hundreds of tramping feet and a hubbub of noise and bustle which can destroy
the very beauty and atmosphere for which the place is famous. Other sites and routes are much more
robust and lend themselves happily to throngs of people all enjoying themselves at the same place at
the same time. Choose your event site wisely.
Early in the morning on June 30, 1908, a giant airburst occurred over the basin of the Podkamennaya Tunguska
River in Central Siberia, Russia, leveling trees over an area of 2,000 km2 (770 mi2) (Figure 1). Eyewitnesses
described a ―fire ball, bright as the Sun‖ (Longo, 2007). The event produced seismic and pressure waves that
were recorded all over the world and led to atmospheric phenomena (e.g. , bright nights, noctilucent clouds)
observed over much of Eurasia.
This paper describes a fully automatic twostage machine learning architecture that learns temporal relations between pairs of events. The ﬁrst stage learns the temporal attributes of single event descriptions, such as tense, grammatical aspect, and aspectual class. These imperfect guesses, combined with other linguistic features, are then used in a second stage to classify the temporal relationship between two events. We present both an analysis of our new features and results on the TimeBank Corpus that is 3% higher than previous work that used perfect human tagged features. ...
The distinction between achievements and accomplishments is known to be an empirically important but subtle one. It is argued here to depend on the atomicity (rather than punctuality) of events, and to be strongly related to incrementality (i.e., to event-object mapping functions). A computational treatment of incrementality and atomicity is discussed in the paper, and a number of related empirical problems considered, notably lexical polysemy in verb - argument relationships.
In this paper, we describe a new approach to semi-supervised adaptive learning of event extraction from text. Given a set of examples and an un-annotated text corpus, the BEAR system (Bootstrapping Events And Relations) will automatically learn how to recognize and understand descriptions of complex semantic relationships in text, such as events involving multiple entities and their roles. For example, given a series of descriptions of bombing and shooting incidents (e.g.
The operational procedures of the Bank of Greece underwent major changes during the 1990s. These shifts in operational strategy made interest rates the main tool of monetary policy for the first time in Greece. This paper examines the effects of changes in the bank’s operational interest rates on market interest rates at eight maturities and for different operational regimes. A major feature of our study is the application of the event study methodology used in finance, which has not been employed in any previous study on this subject.
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Objectives of research: 1) To explore mechanism of the seasonal moisture transport in Vietnam. 2) To determine the relationship between the moisture transport and the ENSO event, especially in ENSO years which heavy rainfall or severe drought occurred in Vietnam. 3) To propose the application of the moisture transport information for monitoring droughts (during El Niño) and heavy rainfall (during La Niña) over Vietnam.
The British East India Company established "The Hindustan
Bank" in Kolkata and Mumbai in 1770 and later in 1785 established
other banks. In early nineteenth century three Presidency Banks,
i.e., Bank of Bengal, Bank of Bombay and Bank of Madras were
established. The first important event in the history of banking in
India took place in 1919 when the Presidency Banks were
amalgamated and Imperial Bank of India was set up.
In a single decade, the Web has evolved from a simple method of delivering
technical documents to an essential part of daily life, making and breaking relationships
and fortunes along the way. “Looking something up on the Internet,”
by which is almost always meant the Web, is now within reach of almost anyone
living in a first-world country, and the idea of conducting conversations and
business (and probably orchestras) in your Web browser is no longer foreign, but
part of life.
Our desire for the event notiﬁcation service to be general purpose also compli-
cates the routing problem for the service. In particular, we assume that objects
of interest have no knowledge of interested parties. Therefore, event notiﬁca-
tions cannot be addressed and routed in the same, relatively simple manner
as, for example, an electronic mail message. Moreover, we cannot assume any
particular locality of objects of interest and interested parties, which is a fact
that bears a strong relationship to the server topology issue.
Inform or Explain: Writing to inform or explain requires students to integrate
complex information from multiple sources in a lucid fashion, such as facts about
a new technological application or a set of workplace procedures. To achieve
coherence, students must illustrate the connections between ideas and events,
such as cause and effect. Students also must organize their description or
explanation in a manner appropriate to the context, responding to the specific
needs of the reader by both covering the relevant ground and anticipating
confusions that might arise.
The five major NCDs are heart disease, stroke, cancer, chronic
respiratory diseases and diabetes. There is strong scientific evidence
that healthy diet and adequate physical activity (i.e. ≥30 minutes of
moderate intensity physical activity, ≥5 days per week) play an
important role in the prevention of these diseases. Furthermore, it is
estimated that approximately 80% of heart disease, stroke, type 2
diabetes and 40% of cancers can be prevented through inexpensive
and cost-effective interventions that address the primary risk factors. ...
All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2012. With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries). Entries must be submitted in the CBSA, DMA or MSA of the entrant (as defined by Arbitron or Nielsen for your local market).
The authors investigate the relationship between sports-related event sponsorship and
stock market valuation and identify factors that influence the financial rewards of sponsorship
using World Cup and PGA tour sponsorship data. In particular, relationship between sports
sponsorship with financial performance is examined in terms of sponsorship fit, event
characteristics, and brand equity.
An important part of text understanding arises from
understanding the semantics of events described in
the narrative, such as identifying the events that are
mentioned and how they are related semantically.
For instance, when given a sentence “The police
arrested him because he killed someone.”, humans
understand that there are two events, triggered by
the words “arrested” and “killed”, and that there is
a causality relationship between these two events.
Event recognition methods can be roughly categorized into
model-based methods and appearance-based techniques.
Model-based approaches relied on various models, includ-
ing HMM , coupled HMM , and Dynamic Bayesian
Network , to model the temporal evolution. The
relationships among different body parts and regions are
also modeled in , , in which object tracking needs to
be conducted at first before model learning.
The primary purpose of this study is to measure the level of disproportionate impact
between credit scores and race/ethnicity, and credit scores and socioeconomic status.
Disproportionate impact is defined as the bivariate relationship between credit scores and
the independent variable of interest, such as race/ethnicity or income. That is, for purposes
of measuring the level of disproportionate impact, no attempt is made to control for possible
confounding variables, or factors that might explain a disproportionate impact should one