What can business leaders learn from rock and roll? It’s a question
that appears simple, yet it proved to be extraordinarily complex. The
answer started as one that was entertaining (to us, and we hope to
you), yet it yielded highly educational principles. The topic was conceptually
intriguing, yet verbally challenging. These polarities of a
seemingly contradictory paradigm excited us as we began talking to
friends, professors, and business leaders ranging from frontline salespeople
to CEOs about the Brands That Rock concept.
Being first in line earns a devoted fan the best seat in the stadi-
um. The first runner to break the ribbon spanning the finish
line receives a gold medal. The firstborn child inherits the royal
throne. Certain advantages or privileges often accompany being the
first, but sometimes the price paid is considerable.