Geopolitical environment

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  • The acceleration of globalization and the growth of emerging economies present signifi cant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for the technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set – one that can help them develop, manage, assess, and optimize efforts to successfully launch websites for tapping global markets.

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  • Welcome to the paperback edition of The Lexus and the Olive Tree. Readers of the original hardback version of the book will notice that several things have changed in this new version. But what has not changed is the core thesis of this book: that globalization is not simply a trend or a fad but is, rather, an international system.

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  • We have found the use of the radar — our risk radar — to be a simple and useful device to allow us to present a snapshot of the top 10 strategic business risks for a company, a sector or indeed the global economy as a whole. The radar allows us to show both the scale of the challenge and its nature.

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